Profitability · updated October 21, 2026
What is ROE (return on equity) and how is it calculated
ROE shows how many dollars of profit the company makes in a year for every $100 shareholders have left in the business. An ROE of 20% means $20 of profit a year for every $100 of equity.
ROE formula
- Net profit
- What is left after all costs, interest and tax.
- Shareholders' equity
- Assets minus liabilities: the shareholders' money in the company. We use the average of the start and end of the period.
Worked example
A company has equity of $10 billion and a net profit of $1.8 billion a year.
For every $100 of shareholders' money, the company made $18 of profit in a year.
How to read ROE
For banks, an ROE of 12-15% is already good. Software companies and strong consumer brands often go above 25%.
When ROE can fool you
Heavy debt: a company with a lot of debt has little equity, so ROE comes out high without the business being any better. Negative equity: after big buybacks, ROE stops making sense; look at ROIC instead.
Related terms
Questions about ROE
What is a good ROE?
Above 15% is considered good for most companies. It should be steady for several years and not come only from debt.
What is the difference between ROE and ROIC?
ROE uses only shareholders' money. ROIC uses all invested capital, debt included, so borrowing cannot inflate it.
These explanations are for information only. They are not a recommendation to buy or sell.
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