Is it worth investing?
Apple Inc is a remarkable business, at a price to match.
Apple Inc (AAPL) is a company in the Consumer Electronics industry, listed on NASDAQ, with a market capitalisation of 4.81 trillion USD. The stock trades at 327.50 USD, close to its 52-week high.
Against trailing twelve-month earnings, the price asks 39.2 times profit, versus 19.4 times for the industry median. Return on equity stands at 187.6%, against an industry median of 8.7%. Revenue has grown 8.7% a year over the past five years.
Over the past twelve months the stock returned +57.6%, against +24.8% for SPY over the same period. The analysis below covers valuation, profitability, growth, the balance sheet and price behaviour, with data updated daily.
Key data
The reported figures, before any interpretation
Price and Trading
- Open The price at which Apple Inc shares first traded in the latest session.
- Close The price of the last Apple Inc trade in the session that closed.
- Day range The lowest and highest price Apple Inc shares reached in that session.
- Volume How many Apple Inc shares changed hands in the latest session.
- 52-week range The lowest and highest price of Apple Inc shares over the past year.
- Position in the 52-week range Where the current price of Apple Inc shares sits between the low and the high of the past year. 100% means right at the high.
- 50-day average The average price of Apple Inc shares over the last 50 sessions. Shows the short-term trend.
- 200-day average The average price of Apple Inc shares over the last 200 sessions. Shows the long-term trend.
- Market cap The market value of all Apple Inc shares combined.
Earnings and Valuation
- Earnings per share How much net profit belongs to a single Apple Inc share over the last twelve months.
- Estimated earnings, current year The earnings per share analysts expect from Apple Inc for the current financial year.
- Estimated earnings, next year The earnings per share expected from Apple Inc for the following financial year.
- Revenue per share How much of the annual sales of Apple Inc belongs to a single share.
- Book value per share How much Apple Inc equity belongs to one share, once debt is subtracted from assets.
- Revenue, last 12 months Total Apple Inc sales across the last four reported quarters.
- Price / earnings How many years of current profit a Apple Inc share costs at today price.
- Forward price / earnings The same ratio, but against the profit Apple Inc is expected to make next year.
- PEG The price/earnings ratio of Apple Inc divided by its growth rate. Below 1 is considered cheap relative to how fast it grows.
- Enterprise value / EBITDA The price of the whole Apple Inc business, debt included, against operating profit before depreciation.
Return and Risk
Low risk · 87- Net margin How much net profit Apple Inc keeps out of every unit of sales.
- Return on equity How much net profit Apple Inc produces from shareholder money.
- Dividend yield How much Apple Inc pays out in dividends each year, relative to the share price.
- Dividend per share The estimated annual amount received for each Apple Inc share held.
- Payout ratio What share of Apple Inc profit goes back to shareholders as dividends. The rest stays in the company.
- Beta How strongly Apple Inc shares move against the market. 1 means the same, above 1 means wider swings.
- Debt / equity How much debt Apple Inc carries for every unit of equity.
- Short interest as % of float What share of freely tradable Apple Inc stock is sold short, as a bet on a decline.
- Days to cover short positions How many normal trading days it would take to close every short position on Apple Inc.
Some values update after the trading session opens, others are recalculated after it closes. Figures from the financial statements change only when results are published.
Verdict
The Apple Inc score from 0 to 100, built from over 400 financial indicators. Not investment advice.At Apple Inc, return on capital exceeds its cost.
But the price asks 2.3 times the estimated value.
It earns 188% a year on shareholders' money. Net profit has grown 14% a year over five years. Against ten-year average profit, the price asks 73 times as much.
- In Technology, Apple Inc is above the sector average on quality, below it on shareholder yield.
- neutral verdicts returned a median of +12.2% over one year, across 63,296 assessments.
Analysis produced automatically by einvestitii.ro, on data as of aug. 24, 2026. It is not investment advice. Who produces it, what it rests on and what conflicts of interest exist — in the full disclosure.
Arguments for and against
What supports the case and what weakens it
Pro 10 arguments
- 💰Return on equity is 187.6%.Above the typical company in the sector, which gets 10.9%.
- 💰27.2% of revenue survives as net profit.Above the sector median, which keeps 7.2%.
- 🚀Earnings per share grew 17.9% a year, five years running.The typical company in the sector grew 11.5% a year over the same period.
See all 10
- 🏦Apple Inc covers all its debt with a single year of operating profit.The ratio is 0.70. The typical company in the sector needs 1.4 years.
- 🛡The balance sheet structure signals no financial stress.An Altman score of 5.55 sits comfortably above the 2.60 threshold.
- 🔥The 50-day price average sits above the 200-day.The opposite of the warning setup. The price sits 19.9% above the long average.
- 💰Each unit reinvested produces more than it costs.Return on capital is 65.0%, its cost 9.5%. Growth adds value.
- 🛡Short-selling pressure is minimal.Only 1.0% of the free float is sold short, and covering would take 2.11 days.
- 📈Institutions were net buyers last quarter: 11 funds added, 8 trimmed.Together they hold 65.7% of the company.
- 📊The last 8 reports beat analyst estimates.The latest by 3.6%. The rate over eight quarters is 100.0%.
Against 4 arguments
- The dividend yields 0.3% a year, below the sector.The sector median pays 4.7%. Income seekers find more elsewhere.
- 🧊Revenue grew 8.7% a year over the past five years.Below the typical company in the sector, which grew 11.4%.
- ⚖️Today's buyer pays for 39.2 years of current earnings.The sector median is 27.5. The ratio would return there only on a large jump in earnings.
See all 4
- No barrier is identified that keeps competitors at bay.Without a durable edge, margins depend on execution, not position.
What it is really worth
Value & Valuation
The market price is what buyers are asking today. Here we work out what the share should cost based on the company’s own figures: using the valuation models professional investors rely on, the growth the current price assumes, and the target set by the analysts who follow the company.
what analysts think
What the analysts covering the company think, and where they see the price twelve months out. These are their estimates, not ours.
- Strong sell 1 2%
- Sell 1 2%
- Hold 16 33%
- Buy 7 15%
- Strong buy 23 48%
The analyst consensus is more optimistic than our score, by 36 points on the same 0 to 100 scale.
Analyst estimates, third-party source. These are not our verdict.
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Price today $327.50
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Revisions, last 30 days 8 ↑1 ↓
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Expected earnings growth +10.55%
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Analysts covering 48
Analyst estimates, third-party source.
fair value
Overvalued price $327.50the price is 2.3 times the estimate from 4 models
What Apple Inc shares should cost, according to the valuation models of the best-known investors in history.
These are estimates, not price targets: every model starts from assumptions about the future, and if the assumptions change, so does the number.
- Median of 4 modelsNot the average, but the middle value. A model that falls far out of line does not drag the result with it.
- Confidence in the estimateHow close the models are to one another.
- Spread across modelsHow far they deviate from the median on average. Below 50% means they are reasonably close.
- Growth the price demandsHow fast profit would have to grow, year after year, for today’s price to make sense.
- Growth actually deliveredThe average growth of past years. Compare it with the line above.
4 different methods, the same company figures. Each assumes something different about the future, and that is where the differences come from.
For today’s price to be justified, earnings would have to grow 18.7% a year. Over the past five years they grew 17.9%.
- Growth the price requiresThe annual pace earnings would have to reach for today’s price to be justified.
- Growth actually deliveredHow much earnings per share actually grew over the past five years.
- The gapHow far above past performance the expectation in the price sits.
- Value with no growthWhat the company would be worth if it stayed exactly as it is today.
Starting from a base value of $316.88, how much the result changes if you alter each assumption in turn.
The cost of capital moves the estimate almost three times as much as earnings growth.
projections
computed on 18 august 2026These are not predictions. The model splits the possible outcomes into ranges and reports how often the price landed in each, across similar cases in the past.
Scenario, six months out
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Expected growth over 12 months −11,0%between −46% and +28%
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Expected growth over 3 years, per year +6,8%between +2% and +9%
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Expected growth over 5 years, per year +6,4%between +2% and +8%
- Lost per year because the stock is expensive todayToday's price embeds a high expectation. The model assumes investors will, over time, pay less for the same profit — and that difference is subtracted from the annual growth.
- Chance it ends higher than today 45%
- Chance it beats the index 37% index +4,5%
- Chance of a gain over 20% 15%
- Chance of a drop over 10% 33%
- Chance of a drop over 20% 18%
If the market fell 20%, the model expects −24,2% for this stock — because it moves 1,20 times as hard as the market. On a 40% fall: −48,3%.
The estimates are generated automatically by a proprietary probabilistic machine-learning and AI model.
This information is general in nature and is not investment advice. In line with Regulation (EU) 596/2014 on market abuse and Regulation (EU) 2024/1689 on artificial intelligence. Past performance does not guarantee future results. Full methodology
profitability
return on capital 64.97%The engine runs very well
The gap of 55.49% has held in each of the last 12 years.
- net margin27.15%
- consecutive revenue growth12 years
growth
revenue, 3 years 1.81%The pace has slowed
The price assumes the pace holds. With no growth at all, the estimate drops to $91.62.
balance sheet and dividends
Nothing to fault
- net debt$48.38B
- dividend yield0.34%
- of returned capital goes to buybacks77.42%
Exceptional quality
and a premium price.
That the business is among the best is not in question. The question is whether it is worth paying today’s price for it.
For this to work out, results would have to grow enough to catch up with the price paid today.
Disclosure (legal information) See details Hide
Analysis produced by einvestitii.ro, founder . We are not supervised by the Romanian Financial Supervisory Authority. This is not personalised investment advice. Fair values are estimates, not guaranteed prices.
- Calculated 24 August 2026
- Price used $327.50 (as of 15 July 2026)
- Estimated fair value $141.31 — an estimate dependent on assumptions (cost of capital, growth, terminal value). Not a price target. Confidence: Medie.
- Updates On every recalculation of the company fundamentals.
- Verdict changed no (score −3.1 against the previous assessment)
- Conflicts of interest We hold no positions in the instruments analysed and receive no payment from issuers for assessments. Pages may contain affiliate links to brokers, marked as such, which do not influence the scores.