Academy · 209 lessons in the programme
Investing Academy: short lessons with exercises and real data
Five-minute lessons with an exercise after every idea, real charts and reviews that come back just as you are about to forget. Tell us what you want to do and we will show you where to start.
How to start investing
A step-by-step guide for beginners: how much money you need, how to pick a broker, what to buy first, how to place your first order and invest monthly.
- How much and how long
- Your broker
- ETF or stocks
- Your first order
- Monthly investing
- Beginner mistakes
What do you want to do?
Three questions, under a minute. We show you where to start, and you can change it any time.
Your path
The chapters in the order that helps you most. Start with the first one.
Your choices are kept in this browser only. Save your progress with a free account
Placement test
Two questions from each chapter. If you do not know an answer, tap “I don’t know”: that way the test places you exactly where you should be. You earn no points and it does not count towards your progress.
Chapter 1 · First steps
You buy one Coca-Cola share. What have you actually bought?
You have bought part of the company. A fixed-interest loan to a company is a bond, not a share.
Chapter 1 · First steps
The S&P 500 is 10% below the peak it reached two months ago. What does that usually mean?
A 10% fall from a peak is called a correction, and it happens often. Sometimes it was the start of a crisis, but in more than half of the years with falls like this, the index still ended the year higher.
Chapter 2 · Your money before the stock market
What is the main job of an emergency fund?
An emergency fund is a safety net, not an investment. Its job is to be there when you need it, even if it earns very little.
Chapter 2 · Your money before the stock market
You need £30,000 in a year’s time for a house deposit. Where is the most sensible place to keep it until then?
In a single year the stock market can fall 20-30%. For money you need soon, safety matters more than return.
Chapter 3 · Risk and return
Share A rises by 6 to 8% every year. Share B has years of +40% and years of -30%. Which is riskier, in the sense investors use?
In investing, risk means variation first of all: how far and how fast the value can change. B could be down 30% in exactly the year you need the money. A lower return is not the same as higher risk, and a good average does not cancel out the falls along the way.
Chapter 3 · Risk and return
Historically, what happened to the chance of losing money in a broad stock index when the money stayed invested for longer?
Over long periods, the good years have usually made up for the bad ones. Crises happen, but so do recoveries. For the S&P 500, losing periods became rarer as the holding period grew. When you buy matters a lot over one year and less and less over twenty.
Chapter 4 · Stocks or ETFs: what suits you
What extra risk do you take by investing in 3 shares you pick yourself, rather than an ETF tracking a broad index?
With 3 shares, each is a third of your money: bad news at one of them is felt straight away across the whole portfolio. Shares held directly have no annual fund charge, and big companies can fall a long way too.
Chapter 4 · Stocks or ETFs: what suits you
What is the first question to ask before you buy shares in a company?
If you can’t explain simply how the firm makes money, you won’t be able to judge the good news or the bad. A recent price rise and popularity say nothing about the business.
Chapter 5 · Exchanges, indices and orders
Who sets the price of a share on a stock exchange?
The exchange only matches orders. The price is the last level at which a buyer and a seller traded. The company sets a price only when it sells new shares, for example when it lists (IPO).
Chapter 5 · Exchanges, indices and orders
A share costs $102 right now. You only want to buy it if it drops to $96. Which order do you place?
A limit order waits in the order book and fills only at $96 or less. A market order would fill now, at about $102. A sell stop is for shares you already own.
Chapter 6 · Your first portfolio
You’ve been given $12,000 to invest for the long term. Historically, which approach came out ahead more often?
In Vanguard’s study of the US, UK and Australia, the lump sum came out ahead in about two out of three periods. Markets rose in more years than they fell, so money invested earlier had longer to grow.
Chapter 6 · Your first portfolio
You have an automatic plan of £200 a month into an ETF that costs £450 a unit. What happens if your broker offers fractions?
£200 ÷ £450 ≈ 0.44. With fractional shares, the whole amount is invested from the first month, whatever one unit costs.
Chapter 9 · Beginner psychology
You put $10,000 into an S&P 500 ETF. Your account now shows $7,500. What has happened to your money?
You still own the same units of the ETF; they are just worth less today. Sell now and the $2,500 becomes a realised loss. Hold on and the value may recover, or fall further.
Chapter 9 · Beginner psychology
In many studies, people give ranges they say they are 90% sure of. How often do those ranges contain the right answer?
A 2008 study by McKenzie, Liersch and Yaniv sums up earlier research: the true value typically falls inside such ranges only 30-60% of the time. We make our ranges too narrow because we think we are more precise than we are.
Academy tracks
Beginner is the foundation for everyone. After that, each person follows their own path.
How you learn here
Short lessons, with a question after every idea and reviews that come back just as you’re about to forget.
- 1Try first, then find outEvery lesson opens with a question. Even if you get it wrong, you remember the explanation better.
- 2An exercise after every ideaNo block of text longer than about 90 seconds without a question. Every answer comes with an explanation.
- 3Reviews at the right momentQuestions you miss come back after a day, then after a few days, then less and less often.
- 4Real data, not storiesCharts and figures from real companies, with their sources. Points reward learning, nothing else.
More to use
The rest of the site, for when you want to put what you’ve learnt into practice.
Frequently asked questions about the Academy
Is the investing Academy free?
Mostly. The Beginner path is completely free. In Intermediate, Trading school and Investor psychology the first chapter is free and the other chapters are part of the subscription, as is the Advanced path. In subscription lessons you can always read the first section.
Do I need an account to learn?
No. Without an account you can read any free lesson and do the first 2 exercises in each one. With a free account you can do every exercise in the free lessons, we save your progress and streak, and you get 10 reviews a day; with a subscription, reviews are unlimited.
Where do I start if I know nothing about the stock market?
With the Beginner path and its “First steps” chapter: the first lesson explains what a stock is and how to buy one. If you already know a bit, the placement test shows you which chapters you can skip.
How long does a lesson take?
Between 5 and 7 minutes. Every idea is followed by an exercise, and the questions you get wrong come back for review after a day, then after a few days, then less and less often.
Are the lessons investment advice?
No. The lessons are educational: they explain ideas, figures and real cases, but they don’t tell you what to buy or sell. Investing carries risk and you can lose money.
Lessons are educational. They are not a recommendation to buy or sell. Investing involves risk and you can lose money.