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Apple Inc (AAPL.US) - analysis, score and valuation

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Apple Inc (AAPL) stock analysis

$340.97 +57.61% over 12 months Last updated: iul. 15, 2026

Apple Inc (AAPL) is a company in the Consumer Electronics industry, listed on NASDAQ, with a market capitalisation of 5.01 trillion USD. The stock trades at 340.97 USD, close to its 52-week high.

Against trailing twelve-month earnings, the price asks 39.2 times profit, versus 19.4 times for the industry median. Return on equity stands at 187.6%, against an industry median of 8.7%. Revenue has grown 8.7% a year over the past five years.

Over the past twelve months the stock returned +57.6%, against +24.8% for SPY over the same period. The analysis below covers valuation, profitability, growth, the balance sheet and price behaviour, with data updated daily.

Key data

Price and Trading

  • OpenThe price at which Apple Inc shares first traded in the latest session.
  • CloseThe price of the last Apple Inc trade in the session that closed.
  • Day rangeThe lowest and highest price Apple Inc shares reached in that session.
  • VolumeHow many Apple Inc shares changed hands in the latest session.
  • 52-week rangeThe lowest and highest price of Apple Inc shares over the past year.
  • Position in the 52-week rangeWhere the current price of Apple Inc shares sits between the low and the high of the past year. 100% means right at the high.
  • 50-day averageThe average price of Apple Inc shares over the last 50 sessions. Shows the short-term trend.
  • 200-day averageThe average price of Apple Inc shares over the last 200 sessions. Shows the long-term trend.
  • Market capThe market value of all Apple Inc shares combined.

Earnings and Valuation

  • Earnings per shareHow much net profit belongs to a single Apple Inc share over the last twelve months.
  • Estimated earnings, current yearThe earnings per share analysts expect from Apple Inc for the current financial year.
  • Estimated earnings, next yearThe earnings per share expected from Apple Inc for the following financial year.
  • Revenue per shareHow much of the annual sales of Apple Inc belongs to a single share.
  • Book value per shareHow much Apple Inc equity belongs to one share, once debt is subtracted from assets.
  • Revenue, last 12 monthsTotal Apple Inc sales across the last four reported quarters.
  • Price / earningsHow many years of current profit a Apple Inc share costs at today price.
  • Forward price / earningsThe same ratio, but against the profit Apple Inc is expected to make next year.
  • PEGThe price/earnings ratio of Apple Inc divided by its growth rate. Below 1 is considered cheap relative to how fast it grows.
  • Enterprise value / EBITDAThe price of the whole Apple Inc business, debt included, against operating profit before depreciation.

Return and Risk

  • Net marginHow much net profit Apple Inc keeps out of every unit of sales.
  • Return on equityHow much net profit Apple Inc produces from shareholder money.
  • Dividend yieldHow much Apple Inc pays out in dividends each year, relative to the share price.
  • Dividend per shareThe estimated annual amount received for each Apple Inc share held.
  • Payout ratioWhat share of Apple Inc profit goes back to shareholders as dividends. The rest stays in the company.
  • BetaHow strongly Apple Inc shares move against the market. 1 means the same, above 1 means wider swings.
  • Debt / equityHow much debt Apple Inc carries for every unit of equity.
  • Short interest as % of floatWhat share of freely tradable Apple Inc stock is sold short, as a bet on a decline.
  • Days to cover short positionsHow many normal trading days it would take to close every short position on Apple Inc.

Some values update after the trading session opens, others are recalculated after it closes.

Indicators for Apple Inc (AAPL) stock

How good the business is, how expensive the price is, and what the chart is doing for AAPL stock. How we calculate the three indicators

Apple scores, free.

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Apple Inc (AAPL) stock: arguments for and against

What supports and what weakens the investment case for AAPL stock

Pro18 arguments
  • For shareholders, the business earns 197.3% a year, above the sector.Every unit of capital put in by shareholders brings 197.3% a year, more than at rivals, who make 10.9%.
  • Passes 8 of the nine financial health checks.The Piotroski score counts nine simple things: whether the firm is profitable, whether it generates cash, whether debt is falling, whether margins are improving. Here 8 pass.
  • Out of every 100 units Apple Inc (AAPL) sells, 27.6% is left as profit.27.6% of sales is left as net profit. Technology tends to run higher margins than other sectors, because a product built once can be sold many times, so what matters is how well they hold over time. Companies in the Technology sector retain 7.2%.

See all 18 arguments Free with an account

Against5 arguments
  • The dividend yields 0.3% a year, below the sector.The dividend yields 0.3% a year on the share price, so anyone looking for dividend income will find more elsewhere. Companies in the Technology sector pay 1.3%.
  • Apple Inc (AAPL) revenue is growing more slowly than the sector: 8.7% a year.Sales grew 8.7% a year over the past five years. In technology slow growth weighs more heavily than elsewhere, because valuations assume expansion. Companies in the Technology sector grew 11.4% a year.
  • At today's price, Apple Inc shares cost the equivalent of 38.6 years of earnings.If profit stays where it is, the investment would only pay for itself in 38.6 years. Companies in the Technology sector need 27.5 years, and the gap would close only if profit grows sharply.

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The verdict on Apple.

More than 400 metrics distilled into one conclusion, with a 0 to 100 score and the reasoning behind it. A free account gets you 3 full analyses a month.

Unlock for freeSee plans

What it is really worth

Value & Valuation

The market price is what buyers are asking today. Here we work out what the share should cost based on the company’s own figures: using the valuation models professional investors rely on, the growth the current price assumes, and the target set by the analysts who follow the company.

what analysts think

What the analysts covering Apple Inc think, and where they see the price 12 months out. These are their estimates, not ours.

Analyst consensus

What the 48 analysts covering Apple Inc think

Buy

average 4.04 out of 5, from 48 analysts

Strong sellStrong buy
  • Strong sell12%
  • Sell12%
  • Hold1633%
  • Buy715%
  • Strong buy2348%

How analysts compare with our score Unlock for free

Analyst estimates, third-party source. These are not our verdict.

Price target

Where analysts see Apple Inc shares 12 months out

$316.76

−3.28% against today price

52-week low $200.7052-week high $328.72
  • today$340.97
  • target$316.76
Rise from the low of the past year+69.89%
Fall from the high of the past year+3.73%
  • Price today$340.97
  • Revisions, last 30 days8 ↑1 ↓
  • Expected earnings growth+10.55%
  • Analysts covering48

Analyst estimates, third-party source.

Transparency · MAR

fair value

What Apple Inc shares should cost, judged by the cash the business generates, by its growth and margins, and by what the market pays for similar companies.

What Apple is really worth.

Fair value from several valuation models, and how far the share price sits from it. A free account gets you 3 full analyses a month.

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Transparency · MAR

projections

These are not forecasts. The range shows where the price ended up in 8 cases out of 10 for stocks with the same volatility. It carries no view on the company.

computed on June 11, 2026

Where Apple stock could go.

Bear, base and bull scenarios over 6 months, 1 year, 3 years and 5 years. A free account gets you 3 full analyses a month.

Unlock for freeSee plans

Transparency · MAR

How the business is actually doing

The Business & Its Results

Fundamental analysis of Apple Inc. (AAPL) stock: profitability, growth rate and capital efficiency, measured on reported figures. The fundamental score is 57.8 out of 100, held up by quality and pulled down by value.

57.8 · solid

the business and its results

Results above the sector

How profitable is it?

95out of 100

strong

Capital invested in Apple Inc. produces 65.13% a year, and shareholders' equity 197.32%. Above what most companies in the sector manage.

  • Return on invested capitalProfit generated from all capital employed — equity and debt alike. Above the cost of capital (WACC) means value is created. Above 15% is very good.
  • Return on equityHow much net profit the company generates from shareholders' money. Above ~15% is very good; consistency matters as much as the level.
  • Return on assetsHow much profit the company draws from the assets it owns. Above ~5% is solid, though it varies widely by industry.
  • Gross profitabilityGross profit against assets — the quality measure proposed by Novy-Marx. High readings point to a durable competitive advantage.
  • Free cash flow marginHow much of sales is left as free cash after investment. Above ~15% is very healthy.
  • Cash operating profitabilityProfitability measured on cash actually collected, not on accounting profit. High readings mean reported profit is backed by real money.
  • ROIC − WACC spreadThe gap between the return on capital and what that capital costs. Positive means invested capital adds value. Negative means it destroys value.
  • Net margin (DuPont breakdown)The margin component of the DuPont breakdown of returns. Higher means the firm keeps more of every unit sold.

How fast does it grow?

60out of 100

solid

Apple Inc. revenue grew 8.68% a year over the past five years, and net profit 14.30%, a pace in the upper end of the sector.

  • Revenue growth (5-year annual)Average yearly revenue growth over the past five years. Above ~10% is solid growth for a mature company.
  • Earnings per share growth (5-year annual)Average yearly growth in earnings per share. Faster than revenue means expanding margins or buybacks.
  • Free cash flow growth (5-year annual)Average yearly growth in free cash flow. Keeping pace with profit means growth is backed by real money.
  • Net income growth (5-year annual)Average yearly growth in net income. Steady and positive points to a predictable business model.
  • Rule of 40Revenue growth added to the profitability margin. Above 40 means a good balance between growth and profitability.
  • Consecutive years of dividend growthHow many years in a row the dividend per share has grown, without a single break. A long streak shows a company that can afford to raise the payout to shareholders year after year.

Is profit backed by real cash?

47out of 100

average

The Apple Inc. Piotroski score is 8 out of 9. The earnings quality signals are mixed.

  • Piotroski F-score (0–9)Nine financial health checks; each one passed adds a point. 7 or more means improving fundamentals.
  • Beneish M-scoreModel that detects patterns of aggressive accounting. Below −1.78 means no signals of aggressive reporting. A statistical test, not an accusation.
  • Montier C-score (0–6)Six warning signals about the quality of accounting. 0–1 is clean; 4 or above calls for caution.
  • Accruals ratio (Sloan)How much of reported profit is accounting only, rather than cash collected. Low or negative means profit is backed by real money.
  • Stock-based compensation dilutionHow much of shareholders' stake is diluted by shares granted to employees. Below 2% a year is bearable dilution.

How efficiently does it use its money?

81out of 100

strong

Money put into sales comes back to Apple Inc. in -43 days, faster than at most companies in the sector.

  • Cash conversion cycleHow many days pass between paying suppliers and collecting from customers. Low or negative means the company funds operations with its partners' money.
  • Cash conversion cycle (5-year average)The five-year average of the conversion cycle — it shows consistency, not just this year. Stable and low means durable operational discipline.
  • Cash conversion rateHow much of accounting profit actually turns into cash. Above 100% means profit is more than covered by real money.
  • ROIC minus WACC spread (5-year average)The same gap between the return on capital and its cost, but computed on the five-year average return rather than the current year. Positive and stable means growth worth financing.

The scores are percentiles against companies in the same sector, not absolute marks. A low score means the sector is doing better, not necessarily that the figures are bad.

financial data

The income statement, balance sheet and cash flows of Apple Inc.. Totals and main components are shown by default; the rest open from “all rows”.

revenue$416.16 bn+6.4%201620252016$215.64 bn2017$229.23 bn2018$265.60 bn2019$260.17 bn2020$274.52 bn2021$365.82 bn2022$394.33 bn2023$383.29 bn2024$391.04 bn2025$416.16 bn
operating income$133.05 bn+8.0%201620252016$60.02 bn2017$61.34 bn2018$70.90 bn2019$63.93 bn2020$66.29 bn2021$108.95 bn2022$119.44 bn2023$114.30 bn2024$123.22 bn2025$133.05 bn
net income$112.01 bn+19.5%201620252016$45.69 bn2017$48.35 bn2018$59.53 bn2019$55.26 bn2020$57.41 bn2021$94.68 bn2022$99.80 bn2023$97.00 bn2024$93.74 bn2025$112.01 bn
Income statement, annual, 6 periods
 2025Δ 202420242023202220212020
$416.16 bn100%+6.4%$391.04 bn100%$383.29 bn100%$394.33 bn100%$365.82 bn100%$274.52 bn100%

Everything the company collected from sales, before any expense. At Apple Inc., in 2025: $416.16 bn · Δ +6.4% (2024).

$220.96 bn53.1%+5.0%$210.35 bn53.8%$214.14 bn55.9%$223.55 bn56.7%$212.98 bn58.2%$169.56 bn61.8%

What it cost to produce what was sold: materials, labour, the factory. At Apple Inc., in 2025: $220.96 bn · Δ +5.0% (2024).

$195.20 bn46.9%+8.0%$180.68 bn46.2%$169.15 bn44.1%$170.78 bn43.3%$152.84 bn41.8%$104.96 bn38.2%

What is left from sales after the direct cost of the product, before admin salaries and research. At Apple Inc., in 2025: $195.20 bn · Δ +8.0% (2024).

gross margin46.9%46.9%46.2%46.2%44.1%44.1%43.3%43.3%41.8%41.8%38.2%38.2%
$34.55 bn8.3%+10.1%$31.37 bn8.0%$29.92 bn7.8%$26.25 bn6.7%$21.91 bn6.0%$18.75 bn6.8%

Money put into tomorrow’s products: research, engineering, software. At Apple Inc., in 2025: $34.55 bn · Δ +10.1% (2024).

$27.60 bn6.6%+5.8%$26.10 bn6.7%$24.93 bn6.5%$25.09 bn6.4%$21.97 bn6.0%$19.92 bn7.3%

Sales and admin salaries, marketing, rent, everything that keeps the company running. At Apple Inc., in 2025: $27.60 bn · Δ +5.8% (2024).

of which: selling and marketing$19.52 bn4.7%—-—-—-—-—-
$283.11 bn68.0%+5.7%$267.82 bn68.5%$268.98 bn70.2%$275.12 bn69.8%$256.87 bn70.2%$208.23 bn75.9%

The sum of all costs: cost of product plus operating expenses. At Apple Inc., in 2025: $283.11 bn · Δ +5.7% (2024).

$62.15 bn14.9%+8.2%$57.47 bn14.7%$54.85 bn14.3%$51.57 bn13.1%$43.89 bn12.0%$38.67 bn14.1%

The sum of expenses that do not go directly into the product. At Apple Inc., in 2025: $62.15 bn · Δ +8.2% (2024).

$133.05 bn32.0%+8.0%$123.22 bn31.5%$114.30 bn29.8%$119.44 bn30.3%$108.95 bn29.8%$66.29 bn24.1%

Profit from the core business, before interest and tax. At Apple Inc., in 2025: $133.05 bn · Δ +8.0% (2024).

operating margin32.0%32.0%31.5%31.5%29.8%29.8%30.3%30.3%29.8%29.8%24.1%24.1%
$144.43 bn34.7%+7.3%$134.66 bn34.4%$125.82 bn32.8%$130.54 bn33.1%$123.14 bn33.7%$81.02 bn29.5%

Profit before interest, tax and depreciation. Close to the cash the business produces. At Apple Inc., in 2025: $144.43 bn · Δ +7.3% (2024).

$132.73 bn31.9%+7.7%$123.22 bn31.5%$114.30 bn29.8%$119.44 bn30.3%$111.85 bn30.6%$69.96 bn25.5%

Profit before interest and tax. At Apple Inc., in 2025: $132.73 bn · Δ +7.7% (2024).

Depreciation and amortisation$11.70 bn2.8%+2.2%$11.45 bn2.9%$11.52 bn3.0%$11.10 bn2.8%$11.28 bn3.1%$11.06 bn4.0%
Reconciled depreciation$11.70 bn2.8%+2.2%$11.45 bn2.9%$11.52 bn3.0%$11.10 bn2.8%$11.28 bn3.1%$11.06 bn4.0%
Interest income—-$00.0%$3.75 bn1.0%$2.83 bn0.7%$2.84 bn0.8%$3.76 bn1.4%
Interest expense—-$00.0%$3.93 bn1.0%$2.93 bn0.7%$2.65 bn0.7%$2.87 bn1.0%
Net interest income—-$00.0%−$183.0 m0.0%−$106.0 m0.0%$198.0 m0.1%$890.0 m0.3%
—-—-−$382.0 m-0.1%$334.0 m0.1%$258.0 m0.1%$803.0 m0.3%

Gains and losses that do not come from the core business.

−$321.0 m-0.1%−219%$269.0 m0.1%−$565.0 m-0.1%−$334.0 m-0.1%$258.0 m0.1%$803.0 m0.3%

The balance of all non-operating income and expense. At Apple Inc., in 2025: −$321.0 m · Δ −219% (2024).

$486.0 m0.1%—-—-—-—-—-

Gains or losses that do not repeat and do not belong to normal operations. At Apple Inc., in 2025: $486.0 m.

$132.73 bn31.9%+7.5%$123.49 bn31.6%$113.74 bn29.7%$119.10 bn30.2%$109.21 bn29.9%$67.09 bn24.4%

Profit left after interest, but before the state takes its share. At Apple Inc., in 2025: $132.73 bn · Δ +7.5% (2024).

$20.72 bn5.0%−30.4%$29.75 bn7.6%$16.74 bn4.4%$19.30 bn4.9%$14.53 bn4.0%$9.68 bn3.5%

Income tax owed for the period. At Apple Inc., in 2025: $20.72 bn · Δ −30.4% (2024).

Tax provision$20.72 bn5.0%−30.4%$29.75 bn7.6%$16.74 bn4.4%$19.30 bn4.9%$14.53 bn4.0%$9.68 bn3.5%
$112.01 bn26.9%+19.5%$93.74 bn24.0%$97.00 bn25.3%$99.80 bn25.3%$94.68 bn25.9%$57.41 bn20.9%

Profit from the businesses the company will still have next year. At Apple Inc., in 2025: $112.01 bn · Δ +19.5% (2024).

$112.01 bn26.9%+19.5%$93.74 bn24.0%$97.00 bn25.3%$99.80 bn25.3%$94.68 bn25.9%$57.41 bn20.9%

The profit left for shareholders after absolutely every expense. At Apple Inc., in 2025: $112.01 bn · Δ +19.5% (2024).

net margin26.9%26.9%24.0%24.0%25.3%25.3%25.3%25.3%25.9%25.9%20.9%20.9%
$112.01 bn26.9%+19.5%$93.74 bn24.0%$97.00 bn25.3%$99.80 bn25.3%$94.68 bn25.9%$57.41 bn20.9%

The share of profit that belongs to ordinary shares. At Apple Inc., in 2025: $112.01 bn · Δ +19.5% (2024).

revenue$111.18 bn+16.6%Q2 24Q1 26Q2 24$85.78 bnQ3 24$94.93 bnQ4 24$124.30 bnQ1 25$95.36 bnQ2 25$94.04 bnQ3 25$102.47 bnQ4 25$143.76 bnQ1 26$111.18 bn
operating income$35.89 bn+21.3%Q2 24Q1 26Q2 24$25.35 bnQ3 24$29.59 bnQ4 24$42.83 bnQ1 25$29.59 bnQ2 25$28.20 bnQ3 25$32.43 bnQ4 25$50.85 bnQ1 26$35.89 bn
net income$29.58 bn+19.4%Q2 24Q1 26Q2 24$21.45 bnQ3 24$14.74 bnQ4 24$36.33 bnQ1 25$24.78 bnQ2 25$23.43 bnQ3 25$27.47 bnQ4 25$42.10 bnQ1 26$29.58 bn
Income statement, quarterly, 6 periods
 Q1 26Δ Q1 25Q4 25Q3 25Q2 25Q1 25Q4 24
$111.18 bn100%+16.6%$143.76 bn100%$102.47 bn100%$94.04 bn100%$95.36 bn100%$124.30 bn100%

Everything the company collected from sales, before any expense. At Apple Inc., in Q1 26: $111.18 bn · Δ +16.6% (Q1 25).

$56.40 bn50.7%+11.7%$74.53 bn51.8%$54.13 bn52.8%$50.32 bn53.5%$50.49 bn52.9%$66.03 bn53.1%

What it cost to produce what was sold: materials, labour, the factory. At Apple Inc., in Q1 26: $56.40 bn · Δ +11.7% (Q1 25).

$54.78 bn49.3%+22.1%$69.23 bn48.2%$48.34 bn47.2%$43.72 bn46.5%$44.87 bn47.1%$58.28 bn46.9%

What is left from sales after the direct cost of the product, before admin salaries and research. At Apple Inc., in Q1 26: $54.78 bn · Δ +22.1% (Q1 25).

gross margin49.3%49.3%48.2%48.2%47.2%47.2%46.5%46.5%47.1%47.1%46.9%46.9%
$11.42 bn10.3%+33.6%$10.89 bn7.6%$8.87 bn8.7%$8.87 bn9.4%$8.55 bn9.0%$8.27 bn6.7%

Money put into tomorrow’s products: research, engineering, software. At Apple Inc., in Q1 26: $11.42 bn · Δ +33.6% (Q1 25).

$7.48 bn6.7%+11.1%$2.10 bn1.5%$7.05 bn6.9%$6.65 bn7.1%$6.73 bn7.1%$2.07 bn1.7%

Sales and admin salaries, marketing, rent, everything that keeps the company running. At Apple Inc., in Q1 26: $7.48 bn · Δ +11.1% (Q1 25).

of which: selling and marketing—-$5.40 bn3.8%—-—-—-$5.10 bn4.1%
$75.30 bn67.7%+14.5%$92.90 bn64.6%$70.04 bn68.4%$65.83 bn70.0%$65.77 bn69.0%$81.47 bn65.5%

The sum of all costs: cost of product plus operating expenses. At Apple Inc., in Q1 26: $75.30 bn · Δ +14.5% (Q1 25).

$18.90 bn17.0%+23.7%$18.38 bn12.8%$15.91 bn15.5%$15.52 bn16.5%$15.28 bn16.0%$15.44 bn12.4%

The sum of expenses that do not go directly into the product. At Apple Inc., in Q1 26: $18.90 bn · Δ +23.7% (Q1 25).

$35.89 bn32.3%+21.3%$50.85 bn35.4%$32.43 bn31.6%$28.20 bn30.0%$29.59 bn31.0%$42.83 bn34.5%

Profit from the core business, before interest and tax. At Apple Inc., in Q1 26: $35.89 bn · Δ +21.3% (Q1 25).

operating margin32.3%32.3%35.4%35.4%31.6%31.6%30.0%30.0%31.0%31.0%34.5%34.5%
$39.32 bn35.4%+23.0%$54.22 bn37.7%$35.55 bn34.7%$30.86 bn32.8%$31.97 bn33.5%$45.66 bn36.7%

Profit before interest, tax and depreciation. Close to the cash the business produces. At Apple Inc., in Q1 26: $39.32 bn · Δ +23.0% (Q1 25).

$35.89 bn32.3%+22.4%$51.00 bn35.5%$32.43 bn31.6%$28.03 bn29.8%$29.31 bn30.7%$42.58 bn34.3%

Profit before interest and tax. At Apple Inc., in Q1 26: $35.89 bn · Δ +22.4% (Q1 25).

Depreciation and amortisation$3.44 bn3.1%+29.2%$3.21 bn2.2%$3.13 bn3.1%$2.83 bn3.0%$2.66 bn2.8%$3.08 bn2.5%
Reconciled depreciation$3.44 bn3.1%+29.2%$3.21 bn2.2%$3.13 bn3.1%$2.83 bn3.0%$2.66 bn2.8%$3.08 bn2.5%
Interest expense—-—-—-$1.0 m0.0%—-—-
−$52.0 m0.0%+81.4%$150.0 m0.1%$377.0 m0.4%−$171.0 m-0.2%−$279.0 m-0.3%−$248.0 m-0.2%

The balance of all non-operating income and expense. At Apple Inc., in Q1 26: −$52.0 m · Δ +81.4% (Q1 25).

—-—-$486.0 m0.5%—-—-—-

Gains or losses that do not repeat and do not belong to normal operations.

$35.83 bn32.2%+22.3%$51.00 bn35.5%$32.80 bn32.0%$28.03 bn29.8%$29.31 bn30.7%$42.58 bn34.3%

Profit left after interest, but before the state takes its share. At Apple Inc., in Q1 26: $35.83 bn · Δ +22.3% (Q1 25).

$6.26 bn5.6%+38.1%$8.91 bn6.2%$5.34 bn5.2%$4.60 bn4.9%$4.53 bn4.8%$6.25 bn5.0%

Income tax owed for the period. At Apple Inc., in Q1 26: $6.26 bn · Δ +38.1% (Q1 25).

Tax provision$6.26 bn5.6%+38.1%$8.91 bn6.2%$5.34 bn5.2%$4.60 bn4.9%$4.53 bn4.8%$6.25 bn5.0%
$29.58 bn26.6%+19.4%$42.10 bn29.3%$27.47 bn26.8%$23.43 bn24.9%$24.78 bn26.0%$36.33 bn29.2%

Profit from the businesses the company will still have next year. At Apple Inc., in Q1 26: $29.58 bn · Δ +19.4% (Q1 25).

$29.58 bn26.6%+19.4%$42.10 bn29.3%$27.47 bn26.8%$23.43 bn24.9%$24.78 bn26.0%$36.33 bn29.2%

The profit left for shareholders after absolutely every expense. At Apple Inc., in Q1 26: $29.58 bn · Δ +19.4% (Q1 25).

net margin26.6%26.6%29.3%29.3%26.8%26.8%24.9%24.9%26.0%26.0%29.2%29.2%
—-$42.10 bn29.3%$27.47 bn26.8%$23.43 bn24.9%$24.78 bn26.0%$36.33 bn29.2%

The share of profit that belongs to ordinary shares.

total assets$359.24 bn−1.6%201620252016$321.69 bn2017$375.32 bn2018$365.73 bn2019$338.52 bn2020$323.89 bn2021$351.00 bn2022$352.76 bn2023$352.58 bn2024$364.98 bn2025$359.24 bn
total liabilities$285.51 bn−7.3%201620252016$193.44 bn2017$241.27 bn2018$258.58 bn2019$248.03 bn2020$258.55 bn2021$287.91 bn2022$302.08 bn2023$290.44 bn2024$308.03 bn2025$285.51 bn
shareholders equity$73.73 bn+29.5%201620252016$128.25 bn2017$134.05 bn2018$107.15 bn2019$90.49 bn2020$65.34 bn2021$63.09 bn2022$50.67 bn2023$62.15 bn2024$56.95 bn2025$73.73 bn
Balance sheet, annual, 6 periods
 2025Δ 202420242023202220212020
$359.24 bn100%−1.6%$364.98 bn100%$352.58 bn100%$352.76 bn100%$351.00 bn100%$323.89 bn100%

Everything the company owns: factories, inventory, cash, receivables. At Apple Inc., in 2025: $359.24 bn · Δ −1.6% (2024).

$147.96 bn41.2%−3.3%$152.99 bn41.9%$143.57 bn40.7%$135.41 bn38.4%$134.84 bn38.4%$143.71 bn44.4%

What turns into money in less than a year. At Apple Inc., in 2025: $147.96 bn · Δ −3.3% (2024).

Cash$35.93 bn10.0%+20.0%$29.94 bn8.2%$29.97 bn8.5%$23.65 bn6.7%$34.94 bn10.0%$38.02 bn11.7%
Cash and equivalents$35.93 bn10.0%+20.0%$29.94 bn8.2%$29.97 bn8.5%$23.65 bn6.7%$34.94 bn10.0%$38.02 bn11.7%
Short-term investments$18.76 bn5.2%−46.7%$35.23 bn9.7%$31.59 bn9.0%$24.66 bn7.0%$27.70 bn7.9%$52.93 bn16.3%
Cash and short-term investments$54.70 bn15.2%−16.1%$65.17 bn17.9%$61.56 bn17.5%$48.30 bn13.7%$62.64 bn17.8%$90.94 bn28.1%
Net receivables$72.96 bn20.3%+10.1%$66.24 bn18.1%$29.51 bn8.4%$28.18 bn8.0%$26.28 bn7.5%$16.12 bn5.0%
Inventory$5.72 bn1.6%−21.5%$7.29 bn2.0%$6.33 bn1.8%$4.95 bn1.4%$6.58 bn1.9%$4.06 bn1.3%
Other current assets$14.59 bn4.1%+2.1%$14.29 bn3.9%$14.70 bn4.2%$21.22 bn6.0%$14.11 bn4.0%$11.26 bn3.5%
$211.28 bn58.8%−0.3%$211.99 bn58.1%$209.02 bn59.3%$217.35 bn61.6%$216.17 bn61.6%$180.18 bn55.6%

What stays in the company for years: buildings, machinery, licences. At Apple Inc., in 2025: $211.28 bn · Δ −0.3% (2024).

Property, plant and equipment$61.04 bn17.0%+9.2%$55.91 bn15.3%$43.72 bn12.4%$42.12 bn11.9%$39.44 bn11.2%$36.77 bn11.4%
PP&E, net$49.83 bn13.9%+9.1%$45.68 bn12.5%$43.72 bn12.4%$42.12 bn11.9%$39.44 bn11.2%$36.77 bn11.4%
$125.85 bn35.0%+5.6%$119.13 bn32.6%$114.60 bn32.5%$114.46 bn32.4%$109.72 bn31.3%$103.53 bn32.0%

The purchase value of buildings and machinery, before accumulated depreciation. That is why it exceeds the net value. At Apple Inc., in 2025: $125.85 bn · Δ +5.6% (2024).

Long-term investments$77.72 bn21.6%−15.0%$91.48 bn25.1%$100.54 bn28.5%$120.81 bn34.2%$127.88 bn36.4%$100.89 bn31.1%
Other non-current assets$62.95 bn17.5%+13.8%$55.34 bn15.2%$64.76 bn18.4%$54.43 bn15.4%$48.85 bn13.9%$42.52 bn13.1%
Other assets$72.52 bn20.2%+12.3%$64.60 bn17.7%$54.10 bn15.3%$54.43 bn15.4%$38.76 bn11.0%$33.95 bn10.5%
$285.51 bn79.5%−7.3%$308.03 bn84.4%$290.44 bn82.4%$302.08 bn85.6%$287.91 bn82.0%$258.55 bn79.8%

Everything the company owes, to banks and suppliers alike. At Apple Inc., in 2025: $285.51 bn · Δ −7.3% (2024).

$165.63 bn46.1%−6.1%$176.39 bn48.3%$145.31 bn41.2%$153.98 bn43.7%$125.48 bn35.7%$105.39 bn32.5%

Debts due in less than a year. At Apple Inc., in 2025: $165.63 bn · Δ −6.1% (2024).

Accounts payable$69.86 bn19.4%+1.3%$68.96 bn18.9%$62.61 bn17.8%$64.12 bn18.2%$54.76 bn15.6%$42.30 bn13.1%
Short-term debt$22.45 bn6.2%−0.3%$22.51 bn6.2%$15.81 bn4.5%$21.11 bn6.0%$15.61 bn4.4%$13.77 bn4.3%
Current portion of long-term debt$20.33 bn5.7%−2.6%$20.88 bn5.7%$15.81 bn4.5%$21.11 bn6.0%$15.61 bn4.4%$13.77 bn4.3%
Deferred revenue$9.06 bn2.5%+9.8%$8.25 bn2.3%$8.06 bn2.3%$7.91 bn2.2%$7.61 bn2.2%$6.64 bn2.1%
Other current liabilities$64.27 bn17.9%+28.4%$50.07 bn13.7%$58.83 bn16.7%$60.85 bn17.2%$47.49 bn13.5%$42.68 bn13.2%
$119.88 bn33.4%−8.9%$131.64 bn36.1%$145.13 bn41.2%$148.10 bn42.0%$162.43 bn46.3%$153.16 bn47.3%

Debts due beyond one year. At Apple Inc., in 2025: $119.88 bn · Δ −8.9% (2024).

Long-term debt$78.33 bn21.8%−8.7%$85.75 bn23.5%$95.28 bn27.0%$98.96 bn28.1%$109.11 bn31.1%$98.67 bn30.5%
Total long-term debt$79.02 bn22.0%−8.6%$86.50 bn23.7%$96.14 bn27.3%$99.77 bn28.3%$109.11 bn31.1%$98.67 bn30.5%
Capital lease obligations—-—-$12.84 bn3.6%$12.41 bn3.5%$11.80 bn3.4%$9.84 bn3.0%
Other non-current liabilities$41.55 bn11.6%+13.4%$36.63 bn10.0%$49.85 bn14.1%$49.14 bn13.9%$28.64 bn8.2%$26.32 bn8.1%
Other liabilities—-—-—-$49.14 bn13.9%$43.05 bn12.3%$46.11 bn14.2%
$73.73 bn20.5%+29.5%$56.95 bn15.6%$62.15 bn17.6%$50.67 bn14.4%$63.09 bn18.0%$65.34 bn20.2%

What would be left for shareholders if everything were sold and every debt paid. At Apple Inc., in 2025: $73.73 bn · Δ +29.5% (2024).

$93.57 bn26.0%+12.4%$83.28 bn22.8%$73.81 bn20.9%$64.85 bn18.4%$57.37 bn16.3%$50.78 bn15.7%

Money put in by shareholders at founding and at capital raises. At Apple Inc., in 2025: $93.57 bn · Δ +12.4% (2024).

$93.57 bn26.0%+12.4%$83.28 bn22.8%$73.81 bn20.9%$64.85 bn18.4%$57.37 bn16.3%$50.78 bn15.7%

Capital subscribed by shareholders. At Apple Inc., in 2025: $93.57 bn · Δ +12.4% (2024).

$93.57 bn26.0%+12.4%$83.28 bn22.8%$73.81 bn20.9%$64.85 bn18.4%$57.36 bn16.3%$50.78 bn15.7%

What was paid above the nominal value of the shares. At Apple Inc., in 2025: $93.57 bn · Δ +12.4% (2024).

−$14.26 bn-4.0%+25.5%−$19.15 bn-5.2%−$214.0 m-0.1%−$3.07 bn-0.9%$5.56 bn1.6%$14.97 bn4.6%

Past years’ profits the company kept instead of distributing. At Apple Inc., in 2025: −$14.26 bn · Δ +25.5% (2024).

Retained earnings, total—-—-—-−$3.07 bn-0.9%$5.56 bn1.6%$14.97 bn4.6%
Accumulated other comprehensive income−$5.57 bn-1.6%+22.3%−$7.17 bn-2.0%−$11.45 bn-3.2%−$11.11 bn-3.1%$163.0 m0.0%−$406.0 m-0.1%
Other equity items−$5.57 bn-1.6%+22.3%−$7.17 bn-2.0%−$11.45 bn-3.2%−$11.11 bn-3.1%$163.0 m0.0%−$406.0 m-0.1%
Common stock, total—-—-—-$64.85 bn18.4%$57.37 bn16.3%$50.78 bn15.7%
$359.24 bn100%−1.6%$364.98 bn100%$352.58 bn100%$352.76 bn100%$351.00 bn100%$323.89 bn100%

Liabilities plus equity. Must equal total assets. At Apple Inc., in 2025: $359.24 bn · Δ −1.6% (2024).

$76.44 bn21.3%−14.2%$89.12 bn24.4%$81.12 bn23.0%$96.42 bn27.3%$89.78 bn25.6%$74.42 bn23.0%

Debt left after subtracting cash in the bank. Negative means more money than debt. At Apple Inc., in 2025: $76.44 bn · Δ −14.2% (2024).

$112.38 bn31.3%−5.6%$119.06 bn32.6%$111.95 bn31.8%$120.88 bn34.3%$124.72 bn35.5%$112.44 bn34.7%

All borrowings, short and long term. At Apple Inc., in 2025: $112.38 bn · Δ −5.6% (2024).

−$17.67 bn-4.9%+24.5%−$23.41 bn-6.4%−$1.74 bn-0.5%−$18.58 bn-5.3%$9.36 bn2.7%$38.32 bn11.8%

The difference between what it collects and what it pays in the short term. At Apple Inc., in 2025: −$17.67 bn · Δ +24.5% (2024).

—-—-—-$50.67 bn14.4%$63.09 bn18.0%$65.34 bn20.2%

Assets without goodwill and licences, that is only what can be touched.

$172.39 bn48.0%+5.4%$163.58 bn44.8%$173.23 bn49.1%$170.74 bn48.4%$187.81 bn53.5%$177.78 bn54.9%

The capital the business actually has at work. At Apple Inc., in 2025: $172.39 bn · Δ +5.4% (2024).

15.00 bn-−2.6%15.41 bn-15.81 bn-16.33 bn-16.86 bn-17.53 bn-

How many shares exist. If the number rises, each shareholder’s slice shrinks. At Apple Inc., in 2025: $15.00 bn · Δ −2.6% (2024).

accumulatedDepreciation—-—-—-$72.34 bn20.5%$70.28 bn20.0%$66.76 bn20.6%
total assets$371.08 bn+12.0%Q2 24Q1 26Q2 24$331.61 bnQ3 24$364.98 bnQ4 24$344.09 bnQ1 25$331.23 bnQ2 25$331.50 bnQ3 25$359.24 bnQ4 25$379.30 bnQ1 26$371.08 bn
total liabilities$264.59 bn+0.1%Q2 24Q1 26Q2 24$264.90 bnQ3 24$308.03 bnQ4 24$277.33 bnQ1 25$264.44 bnQ2 25$265.67 bnQ3 25$285.51 bnQ4 25$291.11 bnQ1 26$264.59 bn
shareholders equity$106.49 bn+59.4%Q2 24Q1 26Q2 24$66.71 bnQ3 24$56.95 bnQ4 24$66.76 bnQ1 25$66.80 bnQ2 25$65.83 bnQ3 25$73.73 bnQ4 25$88.19 bnQ1 26$106.49 bn
Balance sheet, quarterly, 6 periods
 Q1 26Δ Q1 25Q4 25Q3 25Q2 25Q1 25Q4 24
$371.08 bn100%+12.0%$379.30 bn100%$359.24 bn100%$331.50 bn100%$331.23 bn100%$344.09 bn100%

Everything the company owns: factories, inventory, cash, receivables. At Apple Inc., in Q1 26: $371.08 bn · Δ +12.0% (Q1 25).

$144.11 bn38.8%+21.4%$158.10 bn41.7%$147.96 bn41.2%$122.49 bn37.0%$118.67 bn35.8%$133.24 bn38.7%

What turns into money in less than a year. At Apple Inc., in Q1 26: $144.11 bn · Δ +21.4% (Q1 25).

Cash$36.33 bn9.8%+29.0%$45.32 bn11.9%$35.93 bn10.0%$36.27 bn10.9%$28.16 bn8.5%$30.30 bn8.8%
Cash and equivalents—-$45.32 bn11.9%$35.93 bn10.0%$36.27 bn10.9%$28.16 bn8.5%$30.30 bn8.8%
Short-term investments$32.18 bn8.7%+58.2%$21.59 bn5.7%$18.76 bn5.2%$24.91 bn7.5%$20.34 bn6.1%$23.48 bn6.8%
Cash and short-term investments$68.51 bn18.5%+41.3%$66.91 bn17.6%$54.70 bn15.2%$55.37 bn16.7%$48.50 bn14.6%$53.78 bn15.6%
Net receivables$53.51 bn14.4%+7.5%$70.32 bn18.5%$72.96 bn20.3%$46.84 bn14.1%$49.80 bn15.0%$59.31 bn17.2%
Inventory$6.75 bn1.8%+7.6%$5.88 bn1.5%$5.72 bn1.6%$5.93 bn1.8%$6.27 bn1.9%$6.91 bn2.0%
Other current assets$15.35 bn4.1%+8.8%$15.00 bn4.0%$14.59 bn4.1%$14.36 bn4.3%$14.11 bn4.3%$13.25 bn3.9%
$226.97 bn61.2%+6.8%$221.19 bn58.3%$211.28 bn58.8%$209.00 bn63.0%$212.56 bn64.2%$210.85 bn61.3%

What stays in the company for years: buildings, machinery, licences. At Apple Inc., in Q1 26: $226.97 bn · Δ +6.8% (Q1 25).

Property, plant and equipment—-$50.16 bn13.2%$49.83 bn13.9%$48.51 bn14.6%$46.88 bn14.2%$46.07 bn13.4%
PP&E, net$50.12 bn13.5%+6.9%$50.16 bn13.2%$49.83 bn13.9%$48.51 bn14.6%$46.88 bn14.2%$46.07 bn13.4%
$127.56 bn34.4%+5.3%$127.32 bn33.6%$125.85 bn35.0%$124.31 bn37.5%$121.18 bn36.6%$120.62 bn35.1%

The purchase value of buildings and machinery, before accumulated depreciation. That is why it exceeds the net value. At Apple Inc., in Q1 26: $127.56 bn · Δ +5.3% (Q1 25).

Intangible assets$21.33 bn5.7%—-—-—-—-—-
Long-term investments$78.09 bn21.0%−7.5%$77.89 bn20.5%$77.72 bn21.6%$77.61 bn23.4%$84.42 bn25.5%$87.59 bn25.5%
Other non-current assets$77.43 bn20.9%−4.7%$93.15 bn24.6%$62.95 bn17.5%$82.88 bn25.0%$81.26 bn24.5%$77.18 bn22.4%
Other assets—-$93.15 bn24.6%$83.73 bn23.3%$82.88 bn25.0%$81.26 bn24.5%$77.18 bn22.4%
$264.59 bn71.3%+0.1%$291.11 bn76.7%$285.51 bn79.5%$265.67 bn80.1%$264.44 bn79.8%$277.33 bn80.6%

Everything the company owes, to banks and suppliers alike. At Apple Inc., in Q1 26: $264.59 bn · Δ +0.1% (Q1 25).

$134.64 bn36.3%−6.9%$162.37 bn42.8%$165.63 bn46.1%$141.12 bn42.6%$144.57 bn43.6%$144.37 bn42.0%

Debts due in less than a year. At Apple Inc., in Q1 26: $134.64 bn · Δ −6.9% (Q1 25).

Accounts payable$57.35 bn15.5%+6.0%$70.59 bn18.6%$69.86 bn19.4%$50.37 bn15.2%$54.13 bn16.3%$61.91 bn18.0%
Short-term debt$10.31 bn2.8%−47.5%$13.82 bn3.6%$22.45 bn6.2%$19.27 bn5.8%$19.62 bn5.9%$12.84 bn3.7%
Current portion of long-term debt$10.31 bn2.8%−47.5%$13.82 bn3.6%$20.33 bn5.7%$19.27 bn5.8%$19.62 bn5.9%$12.84 bn3.7%
Deferred revenue$9.33 bn2.5%+4.0%$9.41 bn2.5%$9.06 bn2.5%$8.98 bn2.7%$8.98 bn2.7%$8.46 bn2.5%
Other current liabilities$57.65 bn15.5%−6.8%$68.54 bn18.1%$64.27 bn17.9%$62.50 bn18.9%$61.85 bn18.7%$61.15 bn17.8%
$129.95 bn35.0%+8.4%$128.74 bn33.9%$119.88 bn33.4%$124.55 bn37.6%$119.87 bn36.2%$132.96 bn38.6%

Debts due beyond one year. At Apple Inc., in Q1 26: $129.95 bn · Δ +8.4% (Q1 25).

Long-term debt$74.40 bn20.1%−5.3%$76.69 bn20.2%$78.33 bn21.8%$82.43 bn24.9%$78.57 bn23.7%$83.96 bn24.4%
Total long-term debt—-$76.69 bn20.2%$78.33 bn21.8%$82.43 bn24.9%$78.57 bn23.7%$83.96 bn24.4%
Other non-current liabilities$55.55 bn15.0%+34.5%$52.06 bn13.7%$41.55 bn11.6%$42.12 bn12.7%$41.30 bn12.5%$49.01 bn14.2%
$106.49 bn28.7%+59.4%$88.19 bn23.3%$73.73 bn20.5%$65.83 bn19.9%$66.80 bn20.2%$66.76 bn19.4%

What would be left for shareholders if everything were sold and every debt paid. At Apple Inc., in Q1 26: $106.49 bn · Δ +59.4% (Q1 25).

$99.51 bn26.8%+12.2%$95.22 bn25.1%$93.57 bn26.0%$89.81 bn27.1%$88.71 bn26.8%$84.77 bn24.6%

Money put in by shareholders at founding and at capital raises. At Apple Inc., in Q1 26: $99.51 bn · Δ +12.2% (Q1 25).

$99.51 bn26.8%+12.2%$95.22 bn25.1%$93.57 bn26.0%$89.81 bn27.1%$88.71 bn26.8%$84.77 bn24.6%

Capital subscribed by shareholders. At Apple Inc., in Q1 26: $99.51 bn · Δ +12.2% (Q1 25).

—-$95.22 bn25.1%$93.57 bn26.0%$89.81 bn27.1%$88.71 bn26.8%$84.77 bn24.6%

What was paid above the nominal value of the shares.

$12.36 bn3.3%+179%−$2.18 bn-0.6%−$14.26 bn-4.0%−$17.61 bn-5.3%−$15.55 bn-4.7%−$11.22 bn-3.3%

Past years’ profits the company kept instead of distributing. At Apple Inc., in Q1 26: $12.36 bn · Δ +179% (Q1 25).

Accumulated other comprehensive income−$5.38 bn-1.4%+15.5%−$4.85 bn-1.3%−$5.57 bn-1.6%−$6.37 bn-1.9%−$6.36 bn-1.9%−$6.79 bn-2.0%
Other equity items—-−$4.85 bn-1.3%−$5.57 bn-1.6%−$6.37 bn-1.9%−$6.36 bn-1.9%−$6.79 bn-2.0%
$371.08 bn100%+12.0%$379.30 bn100%$359.24 bn100%$331.50 bn100%$331.23 bn100%$344.09 bn100%

Liabilities plus equity. Must equal total assets. At Apple Inc., in Q1 26: $371.08 bn · Δ +12.0% (Q1 25).

$48.38 bn13.0%−30.9%$45.19 bn11.9%$76.44 bn21.3%$71.23 bn21.5%$70.02 bn21.1%$66.50 bn19.3%

Debt left after subtracting cash in the bank. Negative means more money than debt. At Apple Inc., in Q1 26: $48.38 bn · Δ −30.9% (Q1 25).

$84.71 bn22.8%−13.7%$90.51 bn23.9%$112.38 bn31.3%$101.70 bn30.7%$98.19 bn29.6%$96.80 bn28.1%

All borrowings, short and long term. At Apple Inc., in Q1 26: $84.71 bn · Δ −13.7% (Q1 25).

$9.47 bn2.6%+137%−$4.26 bn-1.1%−$17.67 bn-4.9%−$18.63 bn-5.6%−$25.90 bn-7.8%−$11.13 bn-3.2%

The difference between what it collects and what it pays in the short term. At Apple Inc., in Q1 26: $9.47 bn · Δ +137% (Q1 25).

$191.20 bn51.5%+15.9%$178.70 bn47.1%$172.39 bn48.0%$167.53 bn50.5%$164.98 bn49.8%$163.56 bn47.5%

The capital the business actually has at work. At Apple Inc., in Q1 26: $191.20 bn · Δ +15.9% (Q1 25).

14.77 bn-−1.9%14.81 bn-15.00 bn-14.95 bn-15.06 bn-15.15 bn-

How many shares exist. If the number rises, each shareholder’s slice shrinks. At Apple Inc., in Q1 26: $14.77 bn · Δ −1.9% (Q1 25).

from operations$111.48 bn−5.7%201620252016$65.82 bn2017$63.60 bn2018$77.43 bn2019$69.39 bn2020$80.67 bn2021$104.04 bn2022$122.15 bn2023$110.54 bn2024$118.25 bn2025$111.48 bn
from investing$15.20 bn+418%201620252016−$45.98 bn2017−$46.45 bn2018$16.07 bn2019$45.90 bn2020−$4.29 bn2021−$14.55 bn2022−$22.35 bn2023$3.71 bn2024$2.94 bn2025$15.20 bn
from financing−$120.69 bn+1.1%201620252016−$20.48 bn2017−$17.35 bn2018−$87.88 bn2019−$90.98 bn2020−$86.82 bn2021−$93.35 bn2022−$110.75 bn2023−$108.49 bn2024−$121.98 bn2025−$120.69 bn
Cash flows, annual, 6 periods
 2025Δ 202420242023202220212020
$112.01 bn-+19.5%$93.74 bn-$97.00 bn-$99.80 bn-$94.68 bn-$57.41 bn-

The profit left for shareholders after absolutely every expense. At Apple Inc., in 2025: $112.01 bn · Δ +19.5% (2024).

$11.70 bn-+2.2%$11.45 bn-$11.52 bn-$11.10 bn-$11.28 bn-$11.06 bn-

The accounting wear on buildings and machinery. It lowers profit but takes no cash out. At Apple Inc., in 2025: $11.70 bn · Δ +2.2% (2024).

$12.86 bn-+10.1%$11.69 bn-$10.83 bn-$9.04 bn-$7.91 bn-$6.83 bn-

Shares given to employees instead of money. No cash cost, but it dilutes shareholders. At Apple Inc., in 2025: $12.86 bn · Δ +10.1% (2024).

—-—-—-$10.04 bn-$2.99 bn-$6.52 bn-

Adjustments that bring accounting profit closer to money collected.

−$25.00 bn-−785%$3.65 bn-−$6.58 bn-$1.20 bn-−$4.91 bn-$5.69 bn-

Money tied up in or released from inventory, receivables and payables. At Apple Inc., in 2025: −$25.00 bn · Δ −785% (2024).

of which: receivables−$6.68 bn-−29.9%−$5.14 bn-−$1.69 bn-−$1.82 bn-−$10.13 bn-$6.92 bn-
of which: receivables, total—-—-−$417.0 m-−$9.34 bn-−$14.03 bn-$8.47 bn-
of which: inventory$1.40 bn-+234%−$1.05 bn-−$1.62 bn-$1.48 bn-−$2.64 bn-−$127.0 m-
of which: liabilities—-—-—-$9.93 bn-$14.00 bn-$4.85 bn-
of which: other changes—-—-—-−$8.39 bn-−$6.15 bn-$881.0 m-
Other operating flows—-—-—-−$6.02 bn-−$6.37 bn-−$7.51 bn-
Other non-cash items−$89.0 m-+96.1%−$2.27 bn-−$2.23 bn-$111.0 m-−$147.0 m-−$97.0 m-
$111.48 bn-−5.7%$118.25 bn-$110.54 bn-$122.15 bn-$104.04 bn-$80.67 bn-

The money the business actually produced, before investment. At Apple Inc., in 2025: $111.48 bn · Δ −5.7% (2024).

$12.72 bn-+34.6%$9.45 bn-$10.96 bn-$10.71 bn-$11.09 bn-$7.31 bn-

Money put into factories, machinery and equipment. At Apple Inc., in 2025: $12.72 bn · Δ +34.6% (2024).

$29.39 bn-+115%$13.69 bn-$16.00 bn-−$9.56 bn-−$14.55 bn-−$4.29 bn-

Purchases and sales of financial holdings. At Apple Inc., in 2025: $29.39 bn · Δ +115% (2024).

Other investing flows−$1.48 bn-−13.1%−$1.31 bn-$14.66 bn-−$1.78 bn-−$352.0 m-−$2.32 bn-
$15.20 bn-+418%$2.94 bn-$3.71 bn-−$22.35 bn-−$14.55 bn-−$4.29 bn-

The balance of investing cash. Negative means the company is building. At Apple Inc., in 2025: $15.20 bn · Δ +418% (2024).

−$90.71 bn-+4.5%−$94.95 bn-−$77.55 bn-−$89.40 bn-−$85.97 bn-−$72.36 bn-

Shares bought back from the market or issued. At Apple Inc., in 2025: −$90.71 bn · Δ +4.5% (2024).

—-—-—-—-$1.11 bn-$880.0 m-

Money raised by issuing new shares.

$15.42 bn-+1.2%$15.23 bn-$15.03 bn-$14.84 bn-$14.47 bn-$14.08 bn-

Money given to shareholders as dividends. At Apple Inc., in 2025: $15.42 bn · Δ +1.2% (2024).

−$8.48 bn-−41.4%−$6.00 bn-−$9.90 bn-−$123.0 m-$12.67 bn-$2.50 bn-

Loans taken minus loans repaid. At Apple Inc., in 2025: −$8.48 bn · Δ −41.4% (2024).

Other financing flows−$6.07 bn-−4.6%−$5.80 bn-−$6.01 bn-$3.04 bn-$14.73 bn-$11.37 bn-
−$120.69 bn-+1.1%−$121.98 bn-−$108.49 bn-−$110.75 bn-−$93.35 bn-−$86.82 bn-

The balance of financing cash: loans, dividends, buybacks. At Apple Inc., in 2025: −$120.69 bn · Δ +1.1% (2024).

$5.99 bn-+855%−$794.0 m-$5.76 bn-−$10.95 bn-−$3.86 bn-−$10.44 bn-

How much the cash in the bank rose or fell. At Apple Inc., in 2025: $5.99 bn · Δ +855% (2024).

Change in cash and equivalents—-—-$5.76 bn-−$10.95 bn-−$3.86 bn-−$10.44 bn-
$29.94 bn-−2.6%$30.74 bn-$24.98 bn-$35.93 bn-$39.79 bn-$50.22 bn-

Cash in the bank at the start of the period. At Apple Inc., in 2025: $29.94 bn · Δ −2.6% (2024).

$35.93 bn-+20.0%$29.94 bn-$30.74 bn-$24.98 bn-$35.93 bn-$39.79 bn-

Cash in the bank at the end of the period. At Apple Inc., in 2025: $35.93 bn · Δ +20.0% (2024).

$98.77 bn-−9.2%$108.81 bn-$99.58 bn-$111.44 bn-$92.95 bn-$73.37 bn-

The money left after the business paid for its investments. Dividends and debt repayment come from here. At Apple Inc., in 2025: $98.77 bn · Δ −9.2% (2024).

from operations$28.70 bn+19.8%Q2 24Q1 26Q2 24$28.86 bnQ3 24$26.81 bnQ4 24$29.94 bnQ1 25$23.95 bnQ2 25$27.87 bnQ3 25$29.73 bnQ4 25$53.93 bnQ1 26$28.70 bn
from investing−$6.17 bn−311%Q2 24Q1 26Q2 24−$127.0 mQ3 24$1.45 bnQ4 24$9.79 bnQ1 25$2.92 bnQ2 25$5.07 bnQ3 25−$2.59 bnQ4 25−$4.89 bnQ1 26−$6.17 bn
from financing−$22.28 bn+23.2%Q2 24Q1 26Q2 24−$36.02 bnQ3 24−$24.95 bnQ4 24−$39.37 bnQ1 25−$29.01 bnQ2 25−$24.83 bnQ3 25−$27.48 bnQ4 25−$39.66 bnQ1 26−$22.28 bn
Cash flows, quarterly, 6 periods
 Q1 26Δ Q1 25Q4 25Q3 25Q2 25Q1 25Q4 24
$29.58 bn-+19.4%$42.10 bn-$27.47 bn-$23.43 bn-$24.78 bn-$36.33 bn-

The profit left for shareholders after absolutely every expense. At Apple Inc., in Q1 26: $29.58 bn · Δ +19.4% (Q1 25).

$3.44 bn-+29.2%$3.21 bn-$3.13 bn-$2.83 bn-$2.66 bn-$3.08 bn-

The accounting wear on buildings and machinery. It lowers profit but takes no cash out. At Apple Inc., in Q1 26: $3.44 bn · Δ +29.2% (Q1 25).

$3.53 bn-+9.4%$3.59 bn-$3.18 bn-$3.17 bn-$3.23 bn-$3.29 bn-

Shares given to employees instead of money. No cash cost, but it dilutes shareholders. At Apple Inc., in Q1 26: $3.53 bn · Δ +9.4% (Q1 25).

−$6.65 bn-−2.3%$5.55 bn-−$5.71 bn-−$2.03 bn-−$6.51 bn-−$10.75 bn-

Money tied up in or released from inventory, receivables and payables. At Apple Inc., in Q1 26: −$6.65 bn · Δ −2.3% (Q1 25).

of which: receivables$16.68 bn-+72.4%$2.63 bn-−$26.27 bn-$2.80 bn-$9.67 bn-$6.76 bn-
of which: inventory−$873.0 m-−236%−$211.0 m-$177.0 m-$365.0 m-$643.0 m-$215.0 m-
Other non-cash items−$1.19 bn-−472%−$528.0 m-$1.66 bn-$469.0 m-−$208.0 m-−$2.01 bn-
$28.70 bn-+19.8%$53.93 bn-$29.73 bn-$27.87 bn-$23.95 bn-$29.94 bn-

The money the business actually produced, before investment. At Apple Inc., in Q1 26: $28.70 bn · Δ +19.8% (Q1 25).

$1.97 bn-−35.8%$2.37 bn-$3.24 bn-$3.46 bn-$3.07 bn-$2.94 bn-

Money put into factories, machinery and equipment. At Apple Inc., in Q1 26: $1.97 bn · Δ −35.8% (Q1 25).

−$2.77 bn-−195%−$2.36 bn-−$2.59 bn-$5.07 bn-$2.92 bn-$9.79 bn-

Purchases and sales of financial holdings. At Apple Inc., in Q1 26: −$2.77 bn · Δ −195% (Q1 25).

Other investing flows−$1.43 bn-−4,369%−$154.0 m-−$505.0 m-−$340.0 m-−$32.0 m-−$603.0 m-
−$6.17 bn-−311%−$4.89 bn-−$2.59 bn-$5.07 bn-$2.92 bn-$9.79 bn-

The balance of investing cash. Negative means the company is building. At Apple Inc., in Q1 26: −$6.17 bn · Δ −311% (Q1 25).

−$12.29 bn-+52.6%−$24.70 bn-−$20.13 bn-−$21.08 bn-−$25.90 bn-−$23.61 bn-

Shares bought back from the market or issued. At Apple Inc., in Q1 26: −$12.29 bn · Δ +52.6% (Q1 25).

$3.82 bn-+1.7%$3.92 bn-$3.86 bn-$3.95 bn-$3.76 bn-$3.86 bn-

Money given to shareholders as dividends. At Apple Inc., in Q1 26: $3.82 bn · Δ +1.7% (Q1 25).

−$5.75 bn-−689%−$8.07 bn-−$3.22 bn-$2.71 bn-$976.0 m-−$8.95 bn-

Loans taken minus loans repaid. At Apple Inc., in Q1 26: −$5.75 bn · Δ −689% (Q1 25).

Other financing flows−$418.0 m-−28.2%−$2.96 bn-−$265.0 m-−$2.52 bn-−$326.0 m-−$2.96 bn-
−$22.28 bn-+23.2%−$39.66 bn-−$27.48 bn-−$24.83 bn-−$29.01 bn-−$39.37 bn-

The balance of financing cash: loans, dividends, buybacks. At Apple Inc., in Q1 26: −$22.28 bn · Δ +23.2% (Q1 25).

$255.0 m-+112%$9.38 bn-−$335.0 m-$8.11 bn-−$2.14 bn-$356.0 m-

How much the cash in the bank rose or fell. At Apple Inc., in Q1 26: $255.0 m · Δ +112% (Q1 25).

$45.32 bn-+49.6%$35.93 bn-$36.27 bn-$28.16 bn-$30.30 bn-$29.94 bn-

Cash in the bank at the start of the period. At Apple Inc., in Q1 26: $45.32 bn · Δ +49.6% (Q1 25).

$45.57 bn-+61.8%$45.32 bn-$35.93 bn-$36.27 bn-$28.16 bn-$30.30 bn-

Cash in the bank at the end of the period. At Apple Inc., in Q1 26: $45.57 bn · Δ +61.8% (Q1 25).

$26.73 bn-+28.0%$51.55 bn-$26.49 bn-$24.41 bn-$20.88 bn-$27.00 bn-

The money left after the business paid for its investments. Dividends and debt repayment come from here. At Apple Inc., in Q1 26: $26.73 bn · Δ +28.0% (Q1 25).

earnings and surprises

100%Beat rate

Beats consistently

Next report

for Q2 26

Not yet announcedThe announced date, 30 July 2026, has passed. The company has not yet given the next one.

Earnings per share expected1.89between 1.83 and 1.99
Revenue expected$108.90 bn27 analysts
Last time+3.6%2.01 against 1.94 expected

What analysts expect from Apple Inc., further out

  • earnings per share estimated, fiscal year 2027 · 42 analysts9.69

Apple Inc. beat history

last 8 quarters

Beat rateBeat rateBeat rateBeat rateBeat rateBeat rateBeat rateBeat rate

Of the last 8 quarterly reports from Apple Inc., 8 came in above analyst estimates and 0 below. The average surprise is +4.41%, and the latest was +3.61%, with earnings per share of 2.01 against 1.94 expected.

Beat rate100%surprise trend: accelerating
Average reaction when it beats−0.5%of 8 beats, the price rose 3 times
Average reaction when it misses—

How the Apple Inc. share price reacted

The move in Apple Inc. shares on the day after each report. The middle line is zero.

reportresultnext day5 days
30 April 2026++3.6%+3.24%5z +4.7%
29 January 2026++6.4%+0.46%5z +7.2%
30 October 2025++4.5%−0.38%5z −0.7%
31 July 2025++9.8%−2.50%5z +13.3%
1 May 2025++1.9%−3.74%5z −3.3%
30 January 2025++2.6%−0.67%5z −3.6%
31 October 2024++2.1%−1.33%5z +1.9%
1 August 2024++4.5%+0.69%5z −1.7%

The pattern shows: of those 8 beats, the price rose 3 times. The market does not react to the result, but to the difference from what was already in the price.

How the price moves around the reportover the last 8 reports
+0.4%−2.0%+4.5%−1.1%
15 days beforereport day15 days after
Before the report
  • 5d before+1.5%rose 62% of the time
  • 10d before+1.9%rose 38% of the time
  • 21d before−0.7%rose 25% of the time
  • 42d before+2.8%rose 75% of the time
After the report
  • next day−1.1%rose 25% of the time
  • 5d after+2.2%rose 50% of the time
  • 10d after+4.0%rose 88% of the time
  • 15d after+4.1%rose 88% of the time
65% of the move, before35% at the announcement and after

The move is already in the price Of everything that moves the price around the report, 65% happens before the announcement. By the time the news is public, it is already in the quote.

A reliability of 38% means the pattern holds in fewer than half the cases: that is not a pattern, it is noise.

Everything is measured against the price on the report day, marked by the vertical line. Each half is the average of the trajectories from the quarters with enough price history, which is why the samples can differ.

What can go wrong

Risks & Resilience

Risks in Apple Inc. (AAPL) stock: balance sheet strength, distance from financial distress, and behaviour in past crises. The low-risk score is 86.9 out of 100, in the upper end of the market.

86.9 · strongLow risk

debt and solvency

98.1credit health

Nothing to fault

A balance sheet is judged on two things: whether the company can pay its debts out of what it produces, and how far it is from not being able to pay them at all. For Apple Inc., both answers are below.

Can it pay its debts?

Apple Inc.: Yes. The filings do not separate debt and interest, but the credit health score comes to 98.1 out of 100, at the upper end of the scale.

7598.1Credit health scoreComposite score summarising the firm's ability to carry its debt. Above 70 points to a solid balance sheet.
350.70xDebt / EBITDAHow many years of operating profit it would take to cover total debt. Below 3 is comfortable; above 4 becomes a burden.
318.18Distance to default (Merton)How many standard deviations the firm value sits above its debt level. Above 3 is a comfortable margin.

How close is it to default?

Apple Inc.: Very far. The composite score is 7.0 out of 100, on a scale where lower is better, and no model signals strain. Altman places it in the safe zone.

Altman Z'' scoreStatistical model estimating bankruptcy risk, adapted for non-financial firms. Above 2.6 is the safe zone; below 1.1 is the distress zone.
Probability of distress (Ohlson)Statistical model estimating the risk of financial distress. Low means a balance sheet under no strain.
Probability of distress (Zmijewski)Alternative model for estimating financial distress risk. Low means limited risk; useful as a cross-check on the Ohlson model.
Probability of default (Merton)Estimated chance the firm cannot service its debt over one year. Below 1% means negligible credit risk.

Forensic signals

0Clean

Statistical models that look for patterns associated with aggressive reporting. Apple Inc: no signal raised.

The quality of reported profit

Beneish M-scoreModel that detects patterns of aggressive accounting. Below −1.78 means no signals of aggressive reporting. A statistical test, not an accusation.
Montier C-score (0–6)Six warning signals about the quality of accounting. 0–1 is clean; 4 or above calls for caution.
Accruals ratio (Sloan)How much of reported profit is accounting only, rather than cash collected. Low or negative means profit is backed by real money.
Cash conversion rateHow much of accounting profit actually turns into cash. Above 100% means profit is more than covered by real money.
Stock-based compensation dilutionHow much of shareholders' stake is diluted by shares granted to employees. Below 2% a year is bearable dilution.
Tax rate deviationHow far the tax actually paid differs from the statutory rate in the company’s country. Close to zero is normal. A large, sustained deviation is worth a look at the notes.

What the model raised

The models raised no signal for this company.

These are statistical screening models, not accusations. A signal means “worth a closer look”, not “this is fraud”. The Beneish, Montier, Sloan and Piotroski models are published in the academic literature; the thresholds used are those from the original papers.

A statistical screening signal, not an accusation of fraud.

Transparency · MAR

behaviour in a crisis

Held up welltwo crises measured

How Apple Inc. shares behaved when the market fell. Not a forecast, but what happened in the crises the company has already been through.

How much of the market's fall it takes on

how much of the market's fall reaches the stock

amplifies the fall113%Takes on 113% of the market's falls, so it amplifies

the market 100%the stock 113%
  • Held up wellHow well the company held up through economic contractions, against the rest of its sector.
  • Held up moderatelyA composite score folding behaviour across every crisis measured, on a 0 to 100 scale.

What happened in past crises

how well it held up through the measured crises

68Held up well

  • COVID-19 crash−31.4%2020 · far more resilient than its sector
  • 2022 bear market−28.3%2022 · far more resilient than its sector
  • Severe recession−36.7%A 2008-style economic contraction, with the market down about 40%
  • Interest rate shock−22.6%A sharp rise in interest rates
  • Market correction−17.0%A broad market decline of about 20%

Apple Inc.: It held up better than the sector average in the measured crises, with a defensive profile.

Maximum drawdown is measured from peak to trough, on the actual price of that period. The scenarios are estimates, computed from historical sensitivity to the market.

Apple Inc (AAPL) stock: biggest drops and how long the recovery took

The falls the price has been through, from a peak to the lowest point, and how long it took to recover.

Biggest drops since 2010

From a peak to the lowest point after it, how long the fall lasted and how long the recovery took.

  • Sep 2012 - Apr 2013-44.4%fell for 7 months, then took 16 months to get back to the peak
  • Oct 2018 - Jan 2019-38.7%fell for 3 months, then took 9 months to get back to the peak
  • Dec 2024 - Apr 2025-33.4%fell for 3 months, then took 6 months to get back to the peak

Measured on each day’s closing price, adjusted for splits, since 2010-01-04. Elsewhere on this page, drops are measured with dividends reinvested, which is why they can come out slightly smaller there.

What you get while you wait

Dividends and shareholder return

How much Apple Inc pays in dividends, how secure it is, and what happens to the share count.

dividends

0.31%Trailing yield

Apple Inc pays quarterly and has distributed $1.05 per share over the past twelve months, or 0.31% of today's price. Of its profit, 12.13% goes out as dividend.

How much it pays and how secure it is

Trailing yieldDividends over the past twelve months, divided by today's price.
Forward yieldThe dividend announced for the coming year, divided by today's price.
Payout ratioHow much of profit goes out as dividend. A moderate figure leaves room to grow.
Dividend growth 5YAverage annual growth in dividend per share over five years.
Consecutive years of growthHow many years in a row the dividend per share has grown, without a single break.
Dividend safetyHow well the dividend is covered by profit and by cash.

Recent payments

  • Last dividend$0.27 · ex-date May 11, 2026
  • Frequencyquarterly
  • Payments in the last 12 months5
  • Dividends over 12 months$1.05
  • Cut risk0/100
ex-dateamountvs previous
May 11, 2026$0.27+3.8%
February 9, 2026$0.26+0.0%
November 10, 2025$0.26+0.0%
August 11, 2025$0.26+0.0%
May 12, 2025$0.26+4.0%
February 10, 2025$0.25+0.0%
November 8, 2024$0.25+0.0%
August 12, 2024$0.25—

Past returns do not necessarily repeat.

shareholder return

2.16%total return

Across dividends, buybacks and debt, Apple Inc returned 2.16% of its market value over the past twelve months.

0.32%from dividends
1.63%from buybacks
0.30%from debt reduction
2.16%total return
  • 5Y allocation · dividends13.24%
  • 5Y allocation · buybacks77.42%

A negative total return means the company raised capital during the period, through borrowing or new shares, not that it took money from shareholders.

What you would have made

What has already happened, taken out of percentages and put into money.

What you would have made by investing in Apple Inc (AAPL) stock

$1,000 put in Apple Inc stock 10 years ago, with dividends reinvested, would have grown to $15,163, a return of 31.24% a year. On the share price alone, without dividends, it would have been $13,262. Type your own amount and everything recalculates.

$
  • 3 years ago$1,813of which $813 is gain, at 21.94% a year
  • 5 years ago$2,356of which $1,356 is gain, at 18.69% a year
  • 10 years ago$15,163of which $14,163 is gain, at 31.24% a year

These figures have already happened and are not an estimate for what comes next. Dividends are reinvested in the same stock, and the amounts are in the currency the stock trades in, before tax and fees.

splits

5 events

Apple Inc has had 5 share events over the period covered by the data.

dateratiotype
August 31, 20204:1split
June 9, 20147:1split
February 28, 20052:1split
June 21, 20002:1split
June 16, 19872:1split

Amounts in the dividend history are adjusted for these events so they can be compared with each other. The sum actually received on the day was different.

Who owns it and what they do with it

Holders and flow

Who stands behind Apple Inc shares, what they buy and sell, and who bets against them.

institutional ownership

Apple Inc has 65.74% of its shares held by institutional investors. Of the 40 reported holders, 24 increased their position and 13 cut it.

Who holds how much

InstitutionsHow much of the stock is held by funds, banks and other professional investors.
Internal holdingsHow much is held by people and entities inside the company or close to it.
Largest holderHow much the single largest reported shareholder owns.
Top fiveHow much the five largest reported shareholders own together.
  • Reported holders40
  • Increased position24
  • Cut position13
  • Net share balance1.53B
  • As ofMay 31, 2026

Largest holders

Largest holders
holderstakechangeAs of
Vanguard Group Incpassive9.71%+1.92%12/31/2025
BlackRock Incpassive7.79%−0.86%03/31/2026
Vanguard Capital Management, LLCpassive6.49%+0.00%03/31/2026
State Street Corppassive4.10%−0.28%03/31/2026
Vanguard Total Stock Mkt Idx Invpassive3.19%+0.31%04/30/2026
Vanguard 500 Index Investor2.59%+1.83%04/30/2026
Geode Capital Management, LLC2.51%+2.96%03/31/2026
Vanguard Portfolio Management, LLC2.26%+0.00%03/31/2026
FMR Inc2.09%+0.01%03/31/2026
Morgan Stanley - Brokerage Accounts1.66%+6.07%03/31/2026
JPMorgan Chase & Co1.58%+2.75%03/31/2026
Berkshire Hathaway Inc1.55%+0.00%03/31/2026
T. Rowe Price Associates, Inc.1.36%−1.51%03/31/2026
iShares Core S&P 500 ETF1.32%+0.31%05/29/2026
NORGES BANK1.31%+1.29%12/31/2025
Fidelity 500 Index1.28%+0.35%04/30/2026
State Street® SPDR® S&P 500® ETF1.21%+0.11%05/31/2026
Northern Trust Corp1.08%−0.87%03/31/2026
Vanguard Growth Index Investor1.06%+0.52%04/30/2026
Bank of America Corp0.82%−2.33%03/31/2026
Invesco QQQ Trust0.79%+0.47%05/29/2026
Legal & General Group PLC0.74%−2.11%03/31/2026
The Goldman Sachs Group Inc0.73%+7.48%03/31/2026
UBS Asset Mgmt Americas Inc0.72%+0.04%03/31/2026
Charles Schwab Investment Management Inc0.70%+2.56%03/31/2026
Bank of New York Mellon Corp0.63%−5.85%03/31/2026
Vanguard Fiduciary Trust Co0.57%+0.00%03/31/2026
Vanguard Institutional Index I0.55%−1.75%04/30/2026
Vanguard Information Technology ETF0.54%+3.85%04/30/2026
State St S&P 500® Idx SL Cl I0.54%−0.50%05/31/2026
Vanguard Institutional 500 Index Trust0.45%−0.08%04/30/2026
Equity Index Fund E0.40%−1.56%12/31/2025
Equity Index Fund A0.40%−1.56%12/31/2025
Equity Index Non-Lendable Fund B0.40%+0.00%12/31/2025
Blackrock Eq Idx Fund CF0.36%−1.04%03/31/2026
iShares Russell 1000 Growth ETF0.34%+0.00%05/29/2026
State Street®TechSelSectSPDR®ETF0.32%+0.31%05/31/2026
Russell 1000 Index Fund0.32%+0.00%05/31/2026
Russell 1000 Index Non-Lendable Fund B0.31%+0.00%12/31/2025
Blackrock Russ 1000 Eq Idx Composite0.31%+0.41%12/31/2025
See all holders

The list covers only the largest reported holders, not the whole shareholder base. Stakes do not add up to 100%.

The holder type is noted only where the source states it.

short interest

Of Apple Inc freely tradable shares, 0.01% are sold short.

How much is sold short

Of free floatHow much of the freely tradable stock is sold short.
Days to coverHow many normal trading days it would take for short positions to be closed.
Shares shortThe number of shares sold short at the latest report.
  • Of total shares0.01%
  • Squeeze riskLow
  • As of07/16/2026

Short positions are reported twice a month, so the figure is older than the price on this page.

indices and ETFs

Apple Inc shares are held by 14 exchange-traded funds and belong to 4 indices.

Funds that hold it

Funds that hold it
fundsymbolweightassets
Vanguard Growth ETFVUG.US11.53%$222.23B
Technology Select Sector SPDRXLK.US11.53%$117.78B
Invesco QQQ TrustQQQ.US7.10%$471.18B
iShares Core S&P 500 UCITS (Xetra)SXR8.XETRA7.04%$147.89B
SPDR S&P 500 ETF TrustSPY.US6.84%$769.06B
iShares Core S&P 500 UCITSCSPX.LSE6.83%$146.69B
Vanguard S&P 500 UCITSVUSA.LSE6.47%$42.99B
Vanguard S&P 500 ETFVOO.US6.45%$1.03T
Vanguard Total Stock Market Index Fund ETF SharesVTI.US5.74%$653.54B
iShares Core MSCI World UCITSIWDA.LSE4.94%$101.7B
Vanguard FTSE Developed World UCITSVEVE.LSE4.35%$3.44B
Vanguard FTSE All-World UCITSVWCE.XETRA3.90%$24.77B
SPDR Dow Jones Industrial Average ETFDIA.US3.57%$44.9B
Vanguard Total World Stock ETFVT.US3.47%$74.09B
See all funds

Indices it belongs to

  • S&P 5006.71%
  • Dow Jones Industrial Average3.50%
  • NASDAQ Composite
  • NASDAQ 100

The weight is how much the share counts inside that fund, not how much of the company the fund owns.

Where it stands against the rest

Context & Comparisons

A number on its own says nothing. Here Apple Inc is placed next to its sector, its industry and the market, so every figure gets a position.

Position in sector

Technologysector

Apple Inc belongs to the Technology sector, in the Consumer Electronics industry. Below, each indicator sits next to the sector and industry median.

How Apple compares with its sector.

Where the company ranks among its sector peers on every metric, from 0 to 100.

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Transparency · MAR

Comparable companies

6comparable

Companies with a profile close to Apple Inc, chosen by how they move and what kind of stock they are - not by what they make.

The 6 closest

symbolcompanysimilarity
Visa Inc. Class AV.USVisa Inc. Class AFinancial Services90.0%
Mastercard IncMA.USMastercard IncFinancial Services89.7%
Procter & Gamble CompanyPG.USProcter & Gamble CompanyConsumer Defensive87.4%
The Coca-Cola CompanyKO.USThe Coca-Cola CompanyConsumer Defensive87.1%
Microsoft CorporationMSFT.USMicrosoft CorporationTechnology86.9%
GE AerospaceGE.USGE AerospaceIndustrials86.9%

Similarity is computed from exposure to the same style factors, not from the line of business. That is why companies from other sectors can appear in the list. It is not a recommendation and not a list of alternatives.

Direct competitors

symbolcompanycountry
SNEJF.USSony CorpUS
SONY.USSony Group CorpUS
300857.SHESharetronic Data Technology Co LtdCN
002241.SHEGoertek IncCN
XIACY.USXiaomi Corp ADRUS
Anker Innovations Technology Co Ltd300866.SHEAnker Innovations Technology Co LtdCN

Competitors from the same industry, Consumer Electronics. The list is ordered by company size, but the figure is not shown: it comes in each market’s own currency, so the values are not comparable.

How the price moves

Market & Momentum

So far this has been about the company. From here on it is about the share: how much it swings, how deep it fell, and whether the move was worth the risk.

Volatility and risk

24.67%one-year volatility

How choppy Apple Inc has been, and how deep its falls have gone.

How much it swings

1.13like the marketBetaHow strongly the share moves when the market moves. Below 1 is calmer than the market; above 1 amplifies its moves.
1.20Downside betaHow much the share moves against the market, measured ONLY on days the market falls. Lower than ordinary beta = falls less than it rises. Higher = amplifies the falls.
0.90Beta over the last yearThe same market sensitivity, but computed on the last twelve months only. Compared with long-term beta, it shows whether the share has turned choppier lately.
1.20Raw betaHow much the share moves against the market, without the usual statistical adjustment. Above 1 = moves more than the market. This is the unsmoothed figure; adjusted beta is steadier.
market
Annualised volatility (1 year)How much the price swings over a year, as a standard deviation. Lower means a smoother ride, not necessarily a higher return.
Annualised volatility (3 years)How widely the price swings in a year, measured over the last three. Below 20% is calm; above 40% takes a strong stomach.

How deep it fell

−43.80%Maximum drawdownThe largest peak-to-trough fall over the period analysed. Smaller is easier to sit through.
0.00%Current drawdownHow far today’s price sits below the highest peak reached. Zero means it is at the peak. The deeper it is, the more there is to recover.
−0.03%Distance from the 52-week highHow far the price sits below its highest level of the past 52 weeks. Near zero = at the high. Deeply negative = it has given up a lot from the peak.
28.55%Likely worst-case drawdownHow deep the fall could be in the worst 5% of scenarios. Lower is better. It is a statistical estimate, not a guaranteed floor.
Ulcer index (1 year)How deep and how long the falls of the past year were, in a single figure. Lower is better: it measures discomfort, not just swing.
Ulcer index (3 years)How deep and how long the falls below previous peaks have been. Low means few long stretches spent below the peak.
Days to recoverHow many days the price needed to return to its peak after the largest fall. Fewer is better. Hundreds of days means patience was tested.

Volatility and beta are computed from daily prices over the last year and the last three. They measure the past; they are not forecasts.

The words next to the figures are states with established names, not recommendations: “oversold” does not mean “worth buying”. Verdicts appear only on the risk ratios, where there is a clear direction of better.

Return against risk

1.78one-year Sharpe

The same gain earned with wide or narrow swings is not worth the same. The figures below divide the return by the risk it was earned with.

How much return for each unit of risk

1.780.65goodSharpe ratioReturn above the risk-free rate for each unit of volatility. Above 1 is good; above 2 is remarkable.
2.830.96goodSortino ratioLike Sharpe, but only penalising downward swings, not upward ones. Above 1.5 means good return relative to downside risk.
1.371.13goodOmega ratioThe ratio of gains to losses over the past year, weighted by their size. Above 1 means the good side weighed more than the bad.
0
Total return, 12 monthsGain over the past year, with dividends reinvested. Compared with the benchmark index, not in isolation.
Calmar ratioAnnual return divided by the largest drawdown suffered. Above 0.5 is decent. It says how much return you got for each unit of pain.
Treynor ratio (1 year)Return above the risk-free rate divided by beta - against market risk, not total swing. Higher is better. Useful when the share is held in a portfolio rather than alone.

All of them measure gain against some form of risk: Sharpe against total swing, Sortino against downward swing only, Calmar against the deepest fall, Treynor against market risk. Above 1 is generally good, but these compare between companies, not in absolute terms.

The words next to the figures are states with established names, not recommendations: “oversold” does not mean “worth buying”. Verdicts appear only on the risk ratios, where there is a clear direction of better.

Trend and oscillators

68.7814-day RSI

Where the Apple Inc share price sits against its moving averages, and how stretched the recent move is.

Against the averages

50-day moving averageThe average price over the last fifty trading sessions. It is the short-term reference: price above it means a recent upward trend.
200-day moving averageThe average price over the last two hundred sessions. It is the long-term reference, the most watched line in technical analysis.
yesAbove the 200-day averageWhether today’s price is above or below the long-term average. Above is read as a structural uptrend; below, a downtrend.
yesShort average above the long oneWhether the 50-day average is above the 200-day. When the short crosses above the long it is called a golden cross; the reverse, a death cross.
upMoving-average crossover stateWhich average is on top, expressed as +1 or −1. +1 = short above long; −1 = the reverse.
upParabolic SAR directionThe direction signal given by the Parabolic SAR indicator. +1 = uptrend; −1 = downtrend.

Oscillators

307068.78no signalRelative strength index (RSI 14)How fast the price rose or fell over the last fourteen days, on a scale from 0 to 100. Below 30 is considered oversold, above 70 overbought. In between, no signal.
-100100138.22above the channelCommodity channel index (CCI 20)How far the price is from its twenty-day average, measured in typical deviations. Between −100 and +100 is normal; outside that, an unusual move against the recent pattern.
010.96in the bandPosition in the Bollinger bandWhere the price sits between the lower band (0) and the upper band (1) of the volatility channel. Below 0 or above 1 means the price has left the channel - rare, and usually brief.
202524.16weak trendTrend strength (ADX 14)How clear the price direction is, whether it rises or falls. Above 25 = a clear trend; below 20 = it moves sideways.
MACD lineThe gap between the 12-day and the 26-day exponential average - how fast direction is changing. Above the signal and rising means upward momentum.
MACD signalThe nine-day average of the MACD line. It is the threshold the line is read against. It is not judged on its own: what matters is whether the line is above or below it.
MACD histogramThe gap between the MACD line and its signal - how fast momentum is changing. Positive and rising = upward momentum; negative = downward momentum.
On-balance volume slope (50 days)Where cumulative volume is heading over the last fifty sessions. Positive means more is being accumulated than distributed.

The thresholds marked on the scales are the usual ones in technical analysis: 30 and 70 for RSI, ±100 for CCI, 0 and 1 for the Bollinger band, 20 and 25 for trend strength. They are widely used conventions, not rules.

The words next to the figures are states with established names, not recommendations: “oversold” does not mean “worth buying”. Verdicts appear only on the risk ratios, where there is a clear direction of better.

Who it suits

20/29checks passed

Each row below is a way of investing. The more checks Apple Inc passes on one, the better it suits that way - there is no “correct” row.

StrongestQuality
WeakestValue
  • failedUpside to fair valueHow much room there is between today’s price and the value computed from discounted cash flows. Positive means the model sees the share below its value.
  • failedPrice / earnings (trailing 12 months)How many years of current profit you pay for one share. Judged against sector and growth rate, never in isolation.
  • failedPrice / sales (trailing 12 months)How many times annual sales you pay for a share. Useful for companies without profit; judged against the sector, not in absolute terms.
  • failedFree cash flow yieldHow much free cash the company produces relative to its market value. Above ~5% is attractive; below 2% is expensive.
  • failedMargin of safetyHow far the market price sits below our fair-value estimate. Positive and wide means buying below value. Negative means paying above it.
  • passedReturn on capital above its costWhether the return on invested capital exceeds the weighted average cost of capital. Above the cost of capital the company creates value; below, it destroys it.
  • passedReturn on equityHow much net profit the company generates from shareholders' money. Above ~15% is very good; consistency matters as much as the level.
  • passedNet margin (DuPont breakdown)The margin component of the DuPont breakdown of returns. Higher means the firm keeps more of every unit sold.
  • passedCompetitive moatHow well defended the company’s position is against competitors. A wide moat means profit is harder to erode.
  • passedPiotroski F-scoreNine balance-sheet and profitability checks, one point for each one passed. Above 7 out of 9 is considered solid; below 3, weak.
  • passedSloan ratioHow much of the profit comes from accounting accruals rather than cash received. Near zero is better: the profit shows up in the account, not just the report.
  • passedWarning flagsThe number of forensic flags raised by the reporting-quality models. Zero is what you want to see.
  • passedDebt / EBITDAHow many years of operating profit it would take to cover total debt. Below 3 is comfortable; above 4 becomes a burden.
  • passedAltman Z'' scoreStatistical model estimating bankruptcy risk, adapted for non-financial firms. Above 2.6 is the safe zone; below 1.1 is the distress zone.
  • passedProbability of default (Merton)Estimated chance the firm cannot service its debt over one year. Below 1% means negligible credit risk.
  • passedBehaviour in recessionHow the share behaved through recent economic contractions. A smaller fall than the market shows resilience.
  • passedEarnings per share growth (5-year annual)Average yearly growth in earnings per share. Faster than revenue means expanding margins or buybacks.
  • failedRevenue growth (5-year annual)Average yearly revenue growth over the past five years. Above ~10% is solid growth for a mature company.
  • failedRule of 40Revenue growth added to the profitability margin. Above 40 means a good balance between growth and profitability.
  • passedAnalyst revisionsWhich way analysts have moved their estimates lately. Upward means expectations are rising.
  • failedDividend yield (trailing 12 months)Dividends paid over the past year against the current price. Judged together with sustainability, not on level alone.
  • passedPayout ratioHow much of the profit is paid out as dividend. Below 60% leaves room to grow; above 100% means the dividend exceeds the profit.
  • passedStreak of good reportsHow many quarters in a row the company has beaten expectations. A long streak shows predictability; a broken one, a change.
  • passedTotal shareholder yieldDividends, buybacks and debt reduction taken together. The full picture of money returned to shareholders.
  • passedBeats, last yearHow many times over the last year the result came in above estimates. More beats suggest cautious estimates or good execution.
  • failedBeats, three yearsHow many times over the last three years the result came in above estimates. More beats suggest cautious estimates or good execution.
  • passedBeats, five yearsHow many times over the last five years the result came in above estimates. More beats suggest cautious estimates or good execution.
  • passedPrice momentumThe direction and strength of the recent price move. Positive means the recent trend is upward.
  • passedSharpe ratio (1 year)Return above the risk-free rate for each unit of volatility. Above 1 is good; above 2 is remarkable.

A failed check is not a flaw in itself: a growth company fails almost everything to do with value, and that is normal. What matters is the pattern, where it passes and where it fails, not the count on its own.

Transparency · MAR

In short

Frequently asked questions about Apple Inc (AAPL) stock

Short answers to the questions investors ask most about Apple, with figures as of October 12, 2026.

What is the Apple (AAPL) share price today?

At the close on October 12, 2026, one Apple share cost $340.97. The price is at its 52-week high; the low over the period was $200.70. Compared with a year ago, the stock is up 56.6%.

Does Apple pay a dividend?

Yes, Apple pays a quarterly dividend: $1.05 per share over the last 12 months, a yield of 0.31% at today's price. The 0.31% yield is below the Technology sector median of 1.29%. It pays out 12.1% of its earnings as dividends. Apple has raised its dividend for 12 years in a row. The latest payment was $0.27 per share, with an ex-dividend date of May 11, 2026.

Is Apple stock expensive?

At today's price, Apple shares trade at 38.6 times earnings (price-to-earnings ratio), compared with a median of 27.5 in the Technology sector. Investors are paying a 41% premium over the typical company in the sector, a sign they expect more from it than from the sector. Relative to sales, the stock trades at 10.7 times annual revenue, compared with 3.1 in the sector.

What is the analyst price target for Apple stock?

The average 12-month analyst price target for Apple shares is $316.76. The target is 3.3% below today's price. The estimate comes from 48 analysts, not from our analysis, and their average recommendation is “buy”, at 4.04 out of 5.

When does Apple report earnings?

Apple has not yet announced the date of its next earnings report. Its latest results, for the quarter ended March 31, 2026, showed earnings per share of $2.01, against analysts' expectations of $1.94. Over the last 8 quarters, Apple beat earnings estimates every time.

How do you buy Apple (AAPL) shares?

Apple shares trade on the Nasdaq in New York under the ticker AAPL, in US dollars. You buy them through a broker with access to this exchange: search for the ticker AAPL or the ISIN US0378331005 and place an order. Brokers with access to this exchange, from our comparison: XTB, eToro and Trading212. AAPL trades Monday to Friday, from 9:30 to 16:00 New York time. Many brokers also offer fractional Apple shares, so you don't need $340.97 to get started. Because Apple is a US company, investors outside the US fill in form W-8BEN once, so the broker can apply their country's tax-treaty rate to US withholding on its dividends instead of the standard 30%.

Affiliate links: if you open an account, we may earn a commission at no cost to you. Investing involves the risk of losing money.

How risky is Apple stock?

Apple shares have a beta of 1.13, so the stock has moved roughly in line with the market: when the market moved 10%, it moved 11.3% on average. Its largest drop from a peak was 43.8%, and the recovery took 451 days. Volatility over the past year is 24.7%. Debt stands at 0.70 times annual operating profit (EBITDA), below the sector median of 1.36.

How much would you have made with Apple stock?

Anyone who bought Apple shares 10 years ago has a total gain of 1,416% today, with dividends reinvested, or 31.2% a year. Over the past year, the gain was 63.7%.

This information is educational and is not investment advice. Figures update together with the data on this page.

Discussion

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Key figuresIndicatorsPros and consVerdict
AnalystsFair valueProjections
ProfitabilityGrowthEarnings qualityCapital efficiencyFinancial statementsEarnings reports
Debt and solvencyForensics and manipulationBehaviour in crisesBiggest drops
DividendsShareholder yieldWhat you would have madeSplits
Institutional holdingsShort interestIndices and ETFs
Position in sectorComparable companiesWho it suits
Volatility and riskRisk-adjusted returnTrend and oscillators