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Apple Inc (AAPL) stock analysis
$347.73 +57.61% over 12 months Updated daily · last update: July 15, 2026
Apple Inc (AAPL) is a company in the Consumer Electronics industry, listed on NASDAQ, with a market capitalisation of 5.11 trillion USD. The stock trades at 347.73 USD, close to its 52-week high.
Against trailing twelve-month earnings, the price asks 39.2 times profit, versus 19.4 times for the industry median. Return on equity stands at 187.6%, against an industry median of 8.7%. Revenue has grown 8.7% a year over the past five years.
Over the past twelve months the stock returned +57.6%, against +24.8% for SPY over the same period. The analysis below covers valuation, profitability, growth, the balance sheet and price behaviour, with data updated daily.
Price, earnings and risk at a glance. Tap any figure to see what it means.
The stock is close to its one-year high and above its 50- and 200-day averages.
Earnings per share rose 21.8% versus the same quarter last year. At today's price, you pay 39 times annual earnings.
The stock moves roughly in line with the market, and few investors are betting on a fall.
Some values update after the trading session opens, others are recalculated after it closes.
The nine things an investor checks before buying, each with its own sign.
and 6 more signs
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How good the business is, how expensive the price is, and what the chart is doing for AAPL stock.
Each score brings several indicators together into one rating, easy to compare across companies.
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Each score’s rating, the indicators behind it and the full calculation.
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What supports and what weakens the investment case for AAPL stock
18 for and 5 against
The count is not the verdict. Some arguments carry more weight than others, and the verdict weighs them all.
Every unit of capital put in by shareholders brings 197.3% a year, more than at rivals, who make 10.9%.
The Piotroski score counts nine simple things: whether the firm is profitable, whether it generates cash, whether debt is falling, whether margins are improving. Here 8 pass.
27.6% of sales is left as net profit. Technology tends to run higher margins than other sectors, because a product built once can be sold many times, so what matters is how well they hold over time. Companies in the Technology sector retain 7.2%.
The dividend yields 0.3% a year on the share price, so anyone looking for dividend income will find more elsewhere. Companies in the Technology sector pay 1.3%.
Sales grew 8.7% a year over the past five years. In technology slow growth weighs more heavily than elsewhere, because valuations assume expansion. Companies in the Technology sector grew 11.4% a year.
If profit stays where it is, the investment would only pay for itself in 39.4 years. Companies in the Technology sector need 27.5 years, and the gap would close only if profit grows sharply.
The Apple Inc score from 0 to 100, built from over 400 financial indicators. Not investment advice.
Which of the five tiers Apple sits on, with its score and the reasoning behind it.
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63%of “Very attractive” verdicts proved right over 2 years: the stock beat the typical company.
Picking at random, you would be right 50% of the time, because half of all stocks beat the typical company. “Very attractive” stocks returned a median +47.7% over 2 years, against +27.6% for the typical company.
Measured on 21,538 assessments that called a direction, not on a few hand-picked examples: 57% were right. The more cases there are, the harder it is to stay above 50%, because luck cancels out. For the negative tiers, a verdict is right when the stock stays below the typical company.
We publish and keep the full history of the verdicts we have given for every company. For transparency and honesty.
Analysis produced automatically by einvestitii.ro, on data as of October 3, 2026. It is not investment advice. Who produces it, what it rests on and what conflicts of interest exist: see the full disclosure.
What it is really worth
The market price is what buyers are asking today. Here we work out what the share should cost based on the company’s own figures: using the valuation models professional investors rely on, the growth the current price assumes, and the target set by the analysts who follow the company.
What the 48 analysts covering Apple think and where they see the price in 12 months. These are their estimates, not ours.
Good sign
Buy
Of the 48 analysts, 30 rate it a buy, 16 a hold and 2 a sell. The average is 4.04 out of 5.
Warning sign
$316.76, 8.9% below today's price.
The stock is 73% above its one-year low and close to its high.
Good sign
8 raised · 1 lowered
Revisions over the past 30 days.
Good sign
+10.55%
The average earnings growth analysts expect.
Good sign
48
The more analysts cover a company, the sturdier their average estimate.
| Average rating | 4.04 out of 5 |
|---|---|
| Price target | $316.76 |
| Price today | $347.73 |
| Rise from the low of the past year | +73.25% |
| Fall from the high of the past year | +5.78% |
| Revisions, last 30 days | 8 / 1 |
| Expected earnings growth | +10.55% |
| Analysts covering | 48 |
Analyst estimates, third-party source. These are not our verdict.
What Apple Inc shares should cost, judged by the cash the business generates, by its growth and margins, and by what the market pays for similar companies.
What one Apple share should cost based on the company’s numbers, and how far today’s price is from that value.
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These are estimates, not price targets. Tested on large US companies from 2018 to 2025, fair value did not anticipate 12-month returns: it is a price reference, not a buy signal.
These are not forecasts. The range shows where the price ended up in 8 cases out of 10 for stocks with the same volatility. It carries no view on the company.
For each horizon, the range the price reached for stocks with the same volatility as Apple.
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79%of cases, over 6 months, the actual price landed inside the range.
Measured on 29,357 cases, large US stocks, from January 2023 to December 2025: the range calculated at the time, compared with the final price.
Model target: 80%
These are the model’s rates, checked against real past prices, not picked for Apple.
Calculated on June 11, 2026.
The ranges are computed automatically by our own statistical model from historical prices.
This information is general in nature and is not investment advice. In line with Regulation (EU) 596/2014 on market abuse and Regulation (EU) 2024/1689 on artificial intelligence. Past performance does not guarantee future results. Full methodology
How the business is actually doing
Fundamental analysis of Apple Inc. (AAPL) stock: profitability, growth rate and capital efficiency, measured on reported figures. The fundamental score is 57.8 out of 100, held up by quality and pulled down by value.
Four questions about the Apple business, each scored from 0 to 100 against companies in the Technology sector.
Good sign
95 out of 100
Apple earns 65.1% a year on the capital invested in the business.
The Technology sector median is 9.1%. Apple does better than 98% of companies in its sector.
Worth watching
60 out of 100
Over the past five years, earnings per share rose by an average of 17.9% a year, and revenue rose by 8.7% a year.
Earnings per share grow faster than net income, at 14.3% a year, because Apple buys back its own shares. On revenue, Apple is below the sector median of 11.4%.
Worth watching
47 out of 100
The classic tests find no sign of inflated earnings, but Apple ranks below the sector average on several metrics.
The Piotroski score is 8 out of 9. The Beneish score, -2.37, is below the -1.78 threshold at which earnings manipulation is suspected.
Good sign
81 out of 100
Apple collects cash from customers 43 days before it pays its suppliers.
A negative cycle means suppliers effectively finance the inventory. Apple does better than 93% of companies in its sector.
The scores compare Apple with companies in the same sector; they are not absolute grades. A low score means the sector does better, not necessarily that the numbers are poor.
The income statement, balance sheet and cash flows of Apple Inc.. Totals and main components are shown by default; the rest open from “all rows”.
The fiscal year ended September 30, 2025, explained in plain language.
Strengths: profit margins are high and debt is low. Worth watching: free cash flow has dropped.
Revenue grew 6.4% from 2024. Over 4 years, it is up 14% in total. It is the best year of the last 5 reported.
26.9% of revenue was left as net profit, compared with 24.0% in 2024. Net income rose 19.5%.
After investment, $98.77 bn was left as free cash, or 88% of net income. That is 9.2% less than the year before.
Financial debt of $99.35 bn equals 0.70 times annual operating profit (EBITDA). Over 4 years, debt is down 20%.
The company returned $106.13 bn to shareholders: $90.71 bn in share buybacks and $15.42 bn in dividends. The share count is down 11% over 4 years, so each share now owns a larger slice of the profits.
In the quarter ended March 31, 2026, revenue came in at $111.18 bn and net income at $29.58 bn. Earnings per share of $2.01 beat the analyst estimate ($1.94) by 3.6%. That makes 8 beats in a row.
How the company's margins and returns compare with the rest of its sector.
Figures come from the company's annual and quarterly reports, and the explanations are generated automatically from the same figures. For education only, not investment advice.
| 2025Δ 2024 | 2024 | 2023 | 2022 | 2021 | 2020 | |
|---|---|---|---|---|---|---|
| $416.16 bn100%+6.4% | $391.04 bn100% | $383.29 bn100% | $394.33 bn100% | $365.82 bn100% | $274.52 bn100% | |
Everything the company collected from sales, before any expense. At Apple Inc., in 2025: $416.16 bn · Δ +6.4% (2024). | ||||||
| $220.96 bn53.1%+5.0% | $210.35 bn53.8% | $214.14 bn55.9% | $223.55 bn56.7% | $212.98 bn58.2% | $169.56 bn61.8% | |
What it cost to produce what was sold: materials, labour, the factory. At Apple Inc., in 2025: $220.96 bn · Δ +5.0% (2024). | ||||||
| $195.20 bn46.9%+8.0% | $180.68 bn46.2% | $169.15 bn44.1% | $170.78 bn43.3% | $152.84 bn41.8% | $104.96 bn38.2% | |
What is left from sales after the direct cost of the product, before admin salaries and research. At Apple Inc., in 2025: $195.20 bn · Δ +8.0% (2024). | ||||||
| gross margin | 46.9%46.9% | 46.2%46.2% | 44.1%44.1% | 43.3%43.3% | 41.8%41.8% | 38.2%38.2% |
| $34.55 bn8.3%+10.1% | $31.37 bn8.0% | $29.92 bn7.8% | $26.25 bn6.7% | $21.91 bn6.0% | $18.75 bn6.8% | |
Money put into tomorrow’s products: research, engineering, software. At Apple Inc., in 2025: $34.55 bn · Δ +10.1% (2024). | ||||||
| $27.60 bn6.6%+5.8% | $26.10 bn6.7% | $24.93 bn6.5% | $25.09 bn6.4% | $21.97 bn6.0% | $19.92 bn7.3% | |
Sales and admin salaries, marketing, rent, everything that keeps the company running. At Apple Inc., in 2025: $27.60 bn · Δ +5.8% (2024). | ||||||
| of which: selling and marketing | $19.52 bn4.7% | -- | -- | -- | -- | -- |
| $283.11 bn68.0%+5.7% | $267.82 bn68.5% | $268.98 bn70.2% | $275.12 bn69.8% | $256.87 bn70.2% | $208.23 bn75.9% | |
The sum of all costs: cost of product plus operating expenses. At Apple Inc., in 2025: $283.11 bn · Δ +5.7% (2024). | ||||||
| $62.15 bn14.9%+8.2% | $57.47 bn14.7% | $54.85 bn14.3% | $51.57 bn13.1% | $43.89 bn12.0% | $38.67 bn14.1% | |
The sum of expenses that do not go directly into the product. At Apple Inc., in 2025: $62.15 bn · Δ +8.2% (2024). | ||||||
| $133.05 bn32.0%+8.0% | $123.22 bn31.5% | $114.30 bn29.8% | $119.44 bn30.3% | $108.95 bn29.8% | $66.29 bn24.1% | |
Profit from the core business, before interest and tax. At Apple Inc., in 2025: $133.05 bn · Δ +8.0% (2024). | ||||||
| operating margin | 32.0%32.0% | 31.5%31.5% | 29.8%29.8% | 30.3%30.3% | 29.8%29.8% | 24.1%24.1% |
| $144.43 bn34.7%+7.3% | $134.66 bn34.4% | $125.82 bn32.8% | $130.54 bn33.1% | $123.14 bn33.7% | $81.02 bn29.5% | |
Profit before interest, tax and depreciation. Close to the cash the business produces. At Apple Inc., in 2025: $144.43 bn · Δ +7.3% (2024). | ||||||
| $132.73 bn31.9%+7.7% | $123.22 bn31.5% | $114.30 bn29.8% | $119.44 bn30.3% | $111.85 bn30.6% | $69.96 bn25.5% | |
Profit before interest and tax. At Apple Inc., in 2025: $132.73 bn · Δ +7.7% (2024). | ||||||
| Depreciation and amortisation | $11.70 bn2.8%+2.2% | $11.45 bn2.9% | $11.52 bn3.0% | $11.10 bn2.8% | $11.28 bn3.1% | $11.06 bn4.0% |
| Reconciled depreciation | $11.70 bn2.8%+2.2% | $11.45 bn2.9% | $11.52 bn3.0% | $11.10 bn2.8% | $11.28 bn3.1% | $11.06 bn4.0% |
| Interest income | -- | $00.0% | $3.75 bn1.0% | $2.83 bn0.7% | $2.84 bn0.8% | $3.76 bn1.4% |
| Interest expense | -- | $00.0% | $3.93 bn1.0% | $2.93 bn0.7% | $2.65 bn0.7% | $2.87 bn1.0% |
| Net interest income | -- | $00.0% | −$183.0 m0.0% | −$106.0 m0.0% | $198.0 m0.1% | $890.0 m0.3% |
| -- | -- | −$382.0 m-0.1% | $334.0 m0.1% | $258.0 m0.1% | $803.0 m0.3% | |
Gains and losses that do not come from the core business. | ||||||
| −$321.0 m-0.1%−219% | $269.0 m0.1% | −$565.0 m-0.1% | −$334.0 m-0.1% | $258.0 m0.1% | $803.0 m0.3% | |
The balance of all non-operating income and expense. At Apple Inc., in 2025: −$321.0 m · Δ −219% (2024). | ||||||
| $486.0 m0.1% | -- | -- | -- | -- | -- | |
Gains or losses that do not repeat and do not belong to normal operations. At Apple Inc., in 2025: $486.0 m. | ||||||
| $132.73 bn31.9%+7.5% | $123.49 bn31.6% | $113.74 bn29.7% | $119.10 bn30.2% | $109.21 bn29.9% | $67.09 bn24.4% | |
Profit left after interest, but before the state takes its share. At Apple Inc., in 2025: $132.73 bn · Δ +7.5% (2024). | ||||||
| $20.72 bn5.0%−30.4% | $29.75 bn7.6% | $16.74 bn4.4% | $19.30 bn4.9% | $14.53 bn4.0% | $9.68 bn3.5% | |
Income tax owed for the period. At Apple Inc., in 2025: $20.72 bn · Δ −30.4% (2024). | ||||||
| Tax provision | $20.72 bn5.0%−30.4% | $29.75 bn7.6% | $16.74 bn4.4% | $19.30 bn4.9% | $14.53 bn4.0% | $9.68 bn3.5% |
| $112.01 bn26.9%+19.5% | $93.74 bn24.0% | $97.00 bn25.3% | $99.80 bn25.3% | $94.68 bn25.9% | $57.41 bn20.9% | |
Profit from the businesses the company will still have next year. At Apple Inc., in 2025: $112.01 bn · Δ +19.5% (2024). | ||||||
| $112.01 bn26.9%+19.5% | $93.74 bn24.0% | $97.00 bn25.3% | $99.80 bn25.3% | $94.68 bn25.9% | $57.41 bn20.9% | |
The profit left for shareholders after absolutely every expense. At Apple Inc., in 2025: $112.01 bn · Δ +19.5% (2024). | ||||||
| net margin | 26.9%26.9% | 24.0%24.0% | 25.3%25.3% | 25.3%25.3% | 25.9%25.9% | 20.9%20.9% |
| $112.01 bn26.9%+19.5% | $93.74 bn24.0% | $97.00 bn25.3% | $99.80 bn25.3% | $94.68 bn25.9% | $57.41 bn20.9% | |
The share of profit that belongs to ordinary shares. At Apple Inc., in 2025: $112.01 bn · Δ +19.5% (2024). | ||||||
| Q1 26Δ Q1 25 | Q4 25 | Q3 25 | Q2 25 | Q1 25 | Q4 24 | |
|---|---|---|---|---|---|---|
| $111.18 bn100%+16.6% | $143.76 bn100% | $102.47 bn100% | $94.04 bn100% | $95.36 bn100% | $124.30 bn100% | |
Everything the company collected from sales, before any expense. At Apple Inc., in Q1 26: $111.18 bn · Δ +16.6% (Q1 25). | ||||||
| $56.40 bn50.7%+11.7% | $74.53 bn51.8% | $54.13 bn52.8% | $50.32 bn53.5% | $50.49 bn52.9% | $66.03 bn53.1% | |
What it cost to produce what was sold: materials, labour, the factory. At Apple Inc., in Q1 26: $56.40 bn · Δ +11.7% (Q1 25). | ||||||
| $54.78 bn49.3%+22.1% | $69.23 bn48.2% | $48.34 bn47.2% | $43.72 bn46.5% | $44.87 bn47.1% | $58.28 bn46.9% | |
What is left from sales after the direct cost of the product, before admin salaries and research. At Apple Inc., in Q1 26: $54.78 bn · Δ +22.1% (Q1 25). | ||||||
| gross margin | 49.3%49.3% | 48.2%48.2% | 47.2%47.2% | 46.5%46.5% | 47.1%47.1% | 46.9%46.9% |
| $11.42 bn10.3%+33.6% | $10.89 bn7.6% | $8.87 bn8.7% | $8.87 bn9.4% | $8.55 bn9.0% | $8.27 bn6.7% | |
Money put into tomorrow’s products: research, engineering, software. At Apple Inc., in Q1 26: $11.42 bn · Δ +33.6% (Q1 25). | ||||||
| $7.48 bn6.7%+11.1% | $2.10 bn1.5% | $7.05 bn6.9% | $6.65 bn7.1% | $6.73 bn7.1% | $2.07 bn1.7% | |
Sales and admin salaries, marketing, rent, everything that keeps the company running. At Apple Inc., in Q1 26: $7.48 bn · Δ +11.1% (Q1 25). | ||||||
| of which: selling and marketing | -- | $5.40 bn3.8% | -- | -- | -- | $5.10 bn4.1% |
| $75.30 bn67.7%+14.5% | $92.90 bn64.6% | $70.04 bn68.4% | $65.83 bn70.0% | $65.77 bn69.0% | $81.47 bn65.5% | |
The sum of all costs: cost of product plus operating expenses. At Apple Inc., in Q1 26: $75.30 bn · Δ +14.5% (Q1 25). | ||||||
| $18.90 bn17.0%+23.7% | $18.38 bn12.8% | $15.91 bn15.5% | $15.52 bn16.5% | $15.28 bn16.0% | $15.44 bn12.4% | |
The sum of expenses that do not go directly into the product. At Apple Inc., in Q1 26: $18.90 bn · Δ +23.7% (Q1 25). | ||||||
| $35.89 bn32.3%+21.3% | $50.85 bn35.4% | $32.43 bn31.6% | $28.20 bn30.0% | $29.59 bn31.0% | $42.83 bn34.5% | |
Profit from the core business, before interest and tax. At Apple Inc., in Q1 26: $35.89 bn · Δ +21.3% (Q1 25). | ||||||
| operating margin | 32.3%32.3% | 35.4%35.4% | 31.6%31.6% | 30.0%30.0% | 31.0%31.0% | 34.5%34.5% |
| $39.32 bn35.4%+23.0% | $54.22 bn37.7% | $35.55 bn34.7% | $30.86 bn32.8% | $31.97 bn33.5% | $45.66 bn36.7% | |
Profit before interest, tax and depreciation. Close to the cash the business produces. At Apple Inc., in Q1 26: $39.32 bn · Δ +23.0% (Q1 25). | ||||||
| $35.89 bn32.3%+22.4% | $51.00 bn35.5% | $32.43 bn31.6% | $28.03 bn29.8% | $29.31 bn30.7% | $42.58 bn34.3% | |
Profit before interest and tax. At Apple Inc., in Q1 26: $35.89 bn · Δ +22.4% (Q1 25). | ||||||
| Depreciation and amortisation | $3.44 bn3.1%+29.2% | $3.21 bn2.2% | $3.13 bn3.1% | $2.83 bn3.0% | $2.66 bn2.8% | $3.08 bn2.5% |
| Reconciled depreciation | $3.44 bn3.1%+29.2% | $3.21 bn2.2% | $3.13 bn3.1% | $2.83 bn3.0% | $2.66 bn2.8% | $3.08 bn2.5% |
| Interest expense | -- | -- | -- | $1.0 m0.0% | -- | -- |
| −$52.0 m0.0%+81.4% | $150.0 m0.1% | $377.0 m0.4% | −$171.0 m-0.2% | −$279.0 m-0.3% | −$248.0 m-0.2% | |
The balance of all non-operating income and expense. At Apple Inc., in Q1 26: −$52.0 m · Δ +81.4% (Q1 25). | ||||||
| -- | -- | $486.0 m0.5% | -- | -- | -- | |
Gains or losses that do not repeat and do not belong to normal operations. | ||||||
| $35.83 bn32.2%+22.3% | $51.00 bn35.5% | $32.80 bn32.0% | $28.03 bn29.8% | $29.31 bn30.7% | $42.58 bn34.3% | |
Profit left after interest, but before the state takes its share. At Apple Inc., in Q1 26: $35.83 bn · Δ +22.3% (Q1 25). | ||||||
| $6.26 bn5.6%+38.1% | $8.91 bn6.2% | $5.34 bn5.2% | $4.60 bn4.9% | $4.53 bn4.8% | $6.25 bn5.0% | |
Income tax owed for the period. At Apple Inc., in Q1 26: $6.26 bn · Δ +38.1% (Q1 25). | ||||||
| Tax provision | $6.26 bn5.6%+38.1% | $8.91 bn6.2% | $5.34 bn5.2% | $4.60 bn4.9% | $4.53 bn4.8% | $6.25 bn5.0% |
| $29.58 bn26.6%+19.4% | $42.10 bn29.3% | $27.47 bn26.8% | $23.43 bn24.9% | $24.78 bn26.0% | $36.33 bn29.2% | |
Profit from the businesses the company will still have next year. At Apple Inc., in Q1 26: $29.58 bn · Δ +19.4% (Q1 25). | ||||||
| $29.58 bn26.6%+19.4% | $42.10 bn29.3% | $27.47 bn26.8% | $23.43 bn24.9% | $24.78 bn26.0% | $36.33 bn29.2% | |
The profit left for shareholders after absolutely every expense. At Apple Inc., in Q1 26: $29.58 bn · Δ +19.4% (Q1 25). | ||||||
| net margin | 26.6%26.6% | 29.3%29.3% | 26.8%26.8% | 24.9%24.9% | 26.0%26.0% | 29.2%29.2% |
| -- | $42.10 bn29.3% | $27.47 bn26.8% | $23.43 bn24.9% | $24.78 bn26.0% | $36.33 bn29.2% | |
The share of profit that belongs to ordinary shares. | ||||||
| 2025Δ 2024 | 2024 | 2023 | 2022 | 2021 | 2020 | |
|---|---|---|---|---|---|---|
| $359.24 bn100%−1.6% | $364.98 bn100% | $352.58 bn100% | $352.76 bn100% | $351.00 bn100% | $323.89 bn100% | |
Everything the company owns: factories, inventory, cash, receivables. At Apple Inc., in 2025: $359.24 bn · Δ −1.6% (2024). | ||||||
| $147.96 bn41.2%−3.3% | $152.99 bn41.9% | $143.57 bn40.7% | $135.41 bn38.4% | $134.84 bn38.4% | $143.71 bn44.4% | |
What turns into money in less than a year. At Apple Inc., in 2025: $147.96 bn · Δ −3.3% (2024). | ||||||
| Cash | $35.93 bn10.0%+20.0% | $29.94 bn8.2% | $29.97 bn8.5% | $23.65 bn6.7% | $34.94 bn10.0% | $38.02 bn11.7% |
| Cash and equivalents | $35.93 bn10.0%+20.0% | $29.94 bn8.2% | $29.97 bn8.5% | $23.65 bn6.7% | $34.94 bn10.0% | $38.02 bn11.7% |
| Short-term investments | $18.76 bn5.2%−46.7% | $35.23 bn9.7% | $31.59 bn9.0% | $24.66 bn7.0% | $27.70 bn7.9% | $52.93 bn16.3% |
| Cash and short-term investments | $54.70 bn15.2%−16.1% | $65.17 bn17.9% | $61.56 bn17.5% | $48.30 bn13.7% | $62.64 bn17.8% | $90.94 bn28.1% |
| Net receivables | $72.96 bn20.3%+10.1% | $66.24 bn18.1% | $29.51 bn8.4% | $28.18 bn8.0% | $26.28 bn7.5% | $16.12 bn5.0% |
| Inventory | $5.72 bn1.6%−21.5% | $7.29 bn2.0% | $6.33 bn1.8% | $4.95 bn1.4% | $6.58 bn1.9% | $4.06 bn1.3% |
| Other current assets | $14.59 bn4.1%+2.1% | $14.29 bn3.9% | $14.70 bn4.2% | $21.22 bn6.0% | $14.11 bn4.0% | $11.26 bn3.5% |
| $211.28 bn58.8%−0.3% | $211.99 bn58.1% | $209.02 bn59.3% | $217.35 bn61.6% | $216.17 bn61.6% | $180.18 bn55.6% | |
What stays in the company for years: buildings, machinery, licences. At Apple Inc., in 2025: $211.28 bn · Δ −0.3% (2024). | ||||||
| Property, plant and equipment | $61.04 bn17.0%+9.2% | $55.91 bn15.3% | $43.72 bn12.4% | $42.12 bn11.9% | $39.44 bn11.2% | $36.77 bn11.4% |
| PP&E, net | $49.83 bn13.9%+9.1% | $45.68 bn12.5% | $43.72 bn12.4% | $42.12 bn11.9% | $39.44 bn11.2% | $36.77 bn11.4% |
| $125.85 bn35.0%+5.6% | $119.13 bn32.6% | $114.60 bn32.5% | $114.46 bn32.4% | $109.72 bn31.3% | $103.53 bn32.0% | |
The purchase value of buildings and machinery, before accumulated depreciation. That is why it exceeds the net value. At Apple Inc., in 2025: $125.85 bn · Δ +5.6% (2024). | ||||||
| Long-term investments | $77.72 bn21.6%−15.0% | $91.48 bn25.1% | $100.54 bn28.5% | $120.81 bn34.2% | $127.88 bn36.4% | $100.89 bn31.1% |
| Other non-current assets | $62.95 bn17.5%+13.8% | $55.34 bn15.2% | $64.76 bn18.4% | $54.43 bn15.4% | $48.85 bn13.9% | $42.52 bn13.1% |
| Other assets | $72.52 bn20.2%+12.3% | $64.60 bn17.7% | $54.10 bn15.3% | $54.43 bn15.4% | $38.76 bn11.0% | $33.95 bn10.5% |
| $285.51 bn79.5%−7.3% | $308.03 bn84.4% | $290.44 bn82.4% | $302.08 bn85.6% | $287.91 bn82.0% | $258.55 bn79.8% | |
Everything the company owes, to banks and suppliers alike. At Apple Inc., in 2025: $285.51 bn · Δ −7.3% (2024). | ||||||
| $165.63 bn46.1%−6.1% | $176.39 bn48.3% | $145.31 bn41.2% | $153.98 bn43.7% | $125.48 bn35.7% | $105.39 bn32.5% | |
Debts due in less than a year. At Apple Inc., in 2025: $165.63 bn · Δ −6.1% (2024). | ||||||
| Accounts payable | $69.86 bn19.4%+1.3% | $68.96 bn18.9% | $62.61 bn17.8% | $64.12 bn18.2% | $54.76 bn15.6% | $42.30 bn13.1% |
| Short-term debt | $22.45 bn6.2%−0.3% | $22.51 bn6.2% | $15.81 bn4.5% | $21.11 bn6.0% | $15.61 bn4.4% | $13.77 bn4.3% |
| Current portion of long-term debt | $20.33 bn5.7%−2.6% | $20.88 bn5.7% | $15.81 bn4.5% | $21.11 bn6.0% | $15.61 bn4.4% | $13.77 bn4.3% |
| Deferred revenue | $9.06 bn2.5%+9.8% | $8.25 bn2.3% | $8.06 bn2.3% | $7.91 bn2.2% | $7.61 bn2.2% | $6.64 bn2.1% |
| Other current liabilities | $64.27 bn17.9%+28.4% | $50.07 bn13.7% | $58.83 bn16.7% | $60.85 bn17.2% | $47.49 bn13.5% | $42.68 bn13.2% |
| $119.88 bn33.4%−8.9% | $131.64 bn36.1% | $145.13 bn41.2% | $148.10 bn42.0% | $162.43 bn46.3% | $153.16 bn47.3% | |
Debts due beyond one year. At Apple Inc., in 2025: $119.88 bn · Δ −8.9% (2024). | ||||||
| Long-term debt | $78.33 bn21.8%−8.7% | $85.75 bn23.5% | $95.28 bn27.0% | $98.96 bn28.1% | $109.11 bn31.1% | $98.67 bn30.5% |
| Total long-term debt | $79.02 bn22.0%−8.6% | $86.50 bn23.7% | $96.14 bn27.3% | $99.77 bn28.3% | $109.11 bn31.1% | $98.67 bn30.5% |
| Capital lease obligations | -- | -- | $12.84 bn3.6% | $12.41 bn3.5% | $11.80 bn3.4% | $9.84 bn3.0% |
| Other non-current liabilities | $41.55 bn11.6%+13.4% | $36.63 bn10.0% | $49.85 bn14.1% | $49.14 bn13.9% | $28.64 bn8.2% | $26.32 bn8.1% |
| Other liabilities | -- | -- | -- | $49.14 bn13.9% | $43.05 bn12.3% | $46.11 bn14.2% |
| $73.73 bn20.5%+29.5% | $56.95 bn15.6% | $62.15 bn17.6% | $50.67 bn14.4% | $63.09 bn18.0% | $65.34 bn20.2% | |
What would be left for shareholders if everything were sold and every debt paid. At Apple Inc., in 2025: $73.73 bn · Δ +29.5% (2024). | ||||||
| $93.57 bn26.0%+12.4% | $83.28 bn22.8% | $73.81 bn20.9% | $64.85 bn18.4% | $57.37 bn16.3% | $50.78 bn15.7% | |
Money put in by shareholders at founding and at capital raises. At Apple Inc., in 2025: $93.57 bn · Δ +12.4% (2024). | ||||||
| $93.57 bn26.0%+12.4% | $83.28 bn22.8% | $73.81 bn20.9% | $64.85 bn18.4% | $57.37 bn16.3% | $50.78 bn15.7% | |
Capital subscribed by shareholders. At Apple Inc., in 2025: $93.57 bn · Δ +12.4% (2024). | ||||||
| $93.57 bn26.0%+12.4% | $83.28 bn22.8% | $73.81 bn20.9% | $64.85 bn18.4% | $57.36 bn16.3% | $50.78 bn15.7% | |
What was paid above the nominal value of the shares. At Apple Inc., in 2025: $93.57 bn · Δ +12.4% (2024). | ||||||
| −$14.26 bn-4.0%+25.5% | −$19.15 bn-5.2% | −$214.0 m-0.1% | −$3.07 bn-0.9% | $5.56 bn1.6% | $14.97 bn4.6% | |
Past years’ profits the company kept instead of distributing. At Apple Inc., in 2025: −$14.26 bn · Δ +25.5% (2024). | ||||||
| Retained earnings, total | -- | -- | -- | −$3.07 bn-0.9% | $5.56 bn1.6% | $14.97 bn4.6% |
| Accumulated other comprehensive income | −$5.57 bn-1.6%+22.3% | −$7.17 bn-2.0% | −$11.45 bn-3.2% | −$11.11 bn-3.1% | $163.0 m0.0% | −$406.0 m-0.1% |
| Other equity items | −$5.57 bn-1.6%+22.3% | −$7.17 bn-2.0% | −$11.45 bn-3.2% | −$11.11 bn-3.1% | $163.0 m0.0% | −$406.0 m-0.1% |
| Common stock, total | -- | -- | -- | $64.85 bn18.4% | $57.37 bn16.3% | $50.78 bn15.7% |
| $359.24 bn100%−1.6% | $364.98 bn100% | $352.58 bn100% | $352.76 bn100% | $351.00 bn100% | $323.89 bn100% | |
Liabilities plus equity. Must equal total assets. At Apple Inc., in 2025: $359.24 bn · Δ −1.6% (2024). | ||||||
| $76.44 bn21.3%−14.2% | $89.12 bn24.4% | $81.12 bn23.0% | $96.42 bn27.3% | $89.78 bn25.6% | $74.42 bn23.0% | |
Debt left after subtracting cash in the bank. Negative means more money than debt. At Apple Inc., in 2025: $76.44 bn · Δ −14.2% (2024). | ||||||
| $112.38 bn31.3%−5.6% | $119.06 bn32.6% | $111.95 bn31.8% | $120.88 bn34.3% | $124.72 bn35.5% | $112.44 bn34.7% | |
All borrowings, short and long term. At Apple Inc., in 2025: $112.38 bn · Δ −5.6% (2024). | ||||||
| −$17.67 bn-4.9%+24.5% | −$23.41 bn-6.4% | −$1.74 bn-0.5% | −$18.58 bn-5.3% | $9.36 bn2.7% | $38.32 bn11.8% | |
The difference between what it collects and what it pays in the short term. At Apple Inc., in 2025: −$17.67 bn · Δ +24.5% (2024). | ||||||
| -- | -- | -- | $50.67 bn14.4% | $63.09 bn18.0% | $65.34 bn20.2% | |
Assets without goodwill and licences, that is only what can be touched. | ||||||
| $172.39 bn48.0%+5.4% | $163.58 bn44.8% | $173.23 bn49.1% | $170.74 bn48.4% | $187.81 bn53.5% | $177.78 bn54.9% | |
The capital the business actually has at work. At Apple Inc., in 2025: $172.39 bn · Δ +5.4% (2024). | ||||||
| 15.00 bn-−2.6% | 15.41 bn- | 15.81 bn- | 16.33 bn- | 16.86 bn- | 17.53 bn- | |
How many shares exist. If the number rises, each shareholder’s slice shrinks. At Apple Inc., in 2025: $15.00 bn · Δ −2.6% (2024). | ||||||
| -- | -- | -- | $72.34 bn20.5% | $70.28 bn20.0% | $66.76 bn20.6% | |
All the wear on buildings and equipment booked over the years. It is subtracted from their original cost. | ||||||
| Q1 26Δ Q1 25 | Q4 25 | Q3 25 | Q2 25 | Q1 25 | Q4 24 | |
|---|---|---|---|---|---|---|
| $371.08 bn100%+12.0% | $379.30 bn100% | $359.24 bn100% | $331.50 bn100% | $331.23 bn100% | $344.09 bn100% | |
Everything the company owns: factories, inventory, cash, receivables. At Apple Inc., in Q1 26: $371.08 bn · Δ +12.0% (Q1 25). | ||||||
| $144.11 bn38.8%+21.4% | $158.10 bn41.7% | $147.96 bn41.2% | $122.49 bn37.0% | $118.67 bn35.8% | $133.24 bn38.7% | |
What turns into money in less than a year. At Apple Inc., in Q1 26: $144.11 bn · Δ +21.4% (Q1 25). | ||||||
| Cash | $36.33 bn9.8%+29.0% | $45.32 bn11.9% | $35.93 bn10.0% | $36.27 bn10.9% | $28.16 bn8.5% | $30.30 bn8.8% |
| Cash and equivalents | -- | $45.32 bn11.9% | $35.93 bn10.0% | $36.27 bn10.9% | $28.16 bn8.5% | $30.30 bn8.8% |
| Short-term investments | $32.18 bn8.7%+58.2% | $21.59 bn5.7% | $18.76 bn5.2% | $24.91 bn7.5% | $20.34 bn6.1% | $23.48 bn6.8% |
| Cash and short-term investments | $68.51 bn18.5%+41.3% | $66.91 bn17.6% | $54.70 bn15.2% | $55.37 bn16.7% | $48.50 bn14.6% | $53.78 bn15.6% |
| Net receivables | $53.51 bn14.4%+7.5% | $70.32 bn18.5% | $72.96 bn20.3% | $46.84 bn14.1% | $49.80 bn15.0% | $59.31 bn17.2% |
| Inventory | $6.75 bn1.8%+7.6% | $5.88 bn1.5% | $5.72 bn1.6% | $5.93 bn1.8% | $6.27 bn1.9% | $6.91 bn2.0% |
| Other current assets | $15.35 bn4.1%+8.8% | $15.00 bn4.0% | $14.59 bn4.1% | $14.36 bn4.3% | $14.11 bn4.3% | $13.25 bn3.9% |
| $226.97 bn61.2%+6.8% | $221.19 bn58.3% | $211.28 bn58.8% | $209.00 bn63.0% | $212.56 bn64.2% | $210.85 bn61.3% | |
What stays in the company for years: buildings, machinery, licences. At Apple Inc., in Q1 26: $226.97 bn · Δ +6.8% (Q1 25). | ||||||
| Property, plant and equipment | -- | $50.16 bn13.2% | $49.83 bn13.9% | $48.51 bn14.6% | $46.88 bn14.2% | $46.07 bn13.4% |
| PP&E, net | $50.12 bn13.5%+6.9% | $50.16 bn13.2% | $49.83 bn13.9% | $48.51 bn14.6% | $46.88 bn14.2% | $46.07 bn13.4% |
| $127.56 bn34.4%+5.3% | $127.32 bn33.6% | $125.85 bn35.0% | $124.31 bn37.5% | $121.18 bn36.6% | $120.62 bn35.1% | |
The purchase value of buildings and machinery, before accumulated depreciation. That is why it exceeds the net value. At Apple Inc., in Q1 26: $127.56 bn · Δ +5.3% (Q1 25). | ||||||
| Intangible assets | $21.33 bn5.7% | -- | -- | -- | -- | -- |
| Long-term investments | $78.09 bn21.0%−7.5% | $77.89 bn20.5% | $77.72 bn21.6% | $77.61 bn23.4% | $84.42 bn25.5% | $87.59 bn25.5% |
| Other non-current assets | $77.43 bn20.9%−4.7% | $93.15 bn24.6% | $62.95 bn17.5% | $82.88 bn25.0% | $81.26 bn24.5% | $77.18 bn22.4% |
| Other assets | -- | $93.15 bn24.6% | $83.73 bn23.3% | $82.88 bn25.0% | $81.26 bn24.5% | $77.18 bn22.4% |
| $264.59 bn71.3%+0.1% | $291.11 bn76.7% | $285.51 bn79.5% | $265.67 bn80.1% | $264.44 bn79.8% | $277.33 bn80.6% | |
Everything the company owes, to banks and suppliers alike. At Apple Inc., in Q1 26: $264.59 bn · Δ +0.1% (Q1 25). | ||||||
| $134.64 bn36.3%−6.9% | $162.37 bn42.8% | $165.63 bn46.1% | $141.12 bn42.6% | $144.57 bn43.6% | $144.37 bn42.0% | |
Debts due in less than a year. At Apple Inc., in Q1 26: $134.64 bn · Δ −6.9% (Q1 25). | ||||||
| Accounts payable | $57.35 bn15.5%+6.0% | $70.59 bn18.6% | $69.86 bn19.4% | $50.37 bn15.2% | $54.13 bn16.3% | $61.91 bn18.0% |
| Short-term debt | $10.31 bn2.8%−47.5% | $13.82 bn3.6% | $22.45 bn6.2% | $19.27 bn5.8% | $19.62 bn5.9% | $12.84 bn3.7% |
| Current portion of long-term debt | $10.31 bn2.8%−47.5% | $13.82 bn3.6% | $20.33 bn5.7% | $19.27 bn5.8% | $19.62 bn5.9% | $12.84 bn3.7% |
| Deferred revenue | $9.33 bn2.5%+4.0% | $9.41 bn2.5% | $9.06 bn2.5% | $8.98 bn2.7% | $8.98 bn2.7% | $8.46 bn2.5% |
| Other current liabilities | $57.65 bn15.5%−6.8% | $68.54 bn18.1% | $64.27 bn17.9% | $62.50 bn18.9% | $61.85 bn18.7% | $61.15 bn17.8% |
| $129.95 bn35.0%+8.4% | $128.74 bn33.9% | $119.88 bn33.4% | $124.55 bn37.6% | $119.87 bn36.2% | $132.96 bn38.6% | |
Debts due beyond one year. At Apple Inc., in Q1 26: $129.95 bn · Δ +8.4% (Q1 25). | ||||||
| Long-term debt | $74.40 bn20.1%−5.3% | $76.69 bn20.2% | $78.33 bn21.8% | $82.43 bn24.9% | $78.57 bn23.7% | $83.96 bn24.4% |
| Total long-term debt | -- | $76.69 bn20.2% | $78.33 bn21.8% | $82.43 bn24.9% | $78.57 bn23.7% | $83.96 bn24.4% |
| Other non-current liabilities | $55.55 bn15.0%+34.5% | $52.06 bn13.7% | $41.55 bn11.6% | $42.12 bn12.7% | $41.30 bn12.5% | $49.01 bn14.2% |
| $106.49 bn28.7%+59.4% | $88.19 bn23.3% | $73.73 bn20.5% | $65.83 bn19.9% | $66.80 bn20.2% | $66.76 bn19.4% | |
What would be left for shareholders if everything were sold and every debt paid. At Apple Inc., in Q1 26: $106.49 bn · Δ +59.4% (Q1 25). | ||||||
| $99.51 bn26.8%+12.2% | $95.22 bn25.1% | $93.57 bn26.0% | $89.81 bn27.1% | $88.71 bn26.8% | $84.77 bn24.6% | |
Money put in by shareholders at founding and at capital raises. At Apple Inc., in Q1 26: $99.51 bn · Δ +12.2% (Q1 25). | ||||||
| $99.51 bn26.8%+12.2% | $95.22 bn25.1% | $93.57 bn26.0% | $89.81 bn27.1% | $88.71 bn26.8% | $84.77 bn24.6% | |
Capital subscribed by shareholders. At Apple Inc., in Q1 26: $99.51 bn · Δ +12.2% (Q1 25). | ||||||
| -- | $95.22 bn25.1% | $93.57 bn26.0% | $89.81 bn27.1% | $88.71 bn26.8% | $84.77 bn24.6% | |
What was paid above the nominal value of the shares. | ||||||
| $12.36 bn3.3%+179% | −$2.18 bn-0.6% | −$14.26 bn-4.0% | −$17.61 bn-5.3% | −$15.55 bn-4.7% | −$11.22 bn-3.3% | |
Past years’ profits the company kept instead of distributing. At Apple Inc., in Q1 26: $12.36 bn · Δ +179% (Q1 25). | ||||||
| Accumulated other comprehensive income | −$5.38 bn-1.4%+15.5% | −$4.85 bn-1.3% | −$5.57 bn-1.6% | −$6.37 bn-1.9% | −$6.36 bn-1.9% | −$6.79 bn-2.0% |
| Other equity items | -- | −$4.85 bn-1.3% | −$5.57 bn-1.6% | −$6.37 bn-1.9% | −$6.36 bn-1.9% | −$6.79 bn-2.0% |
| $371.08 bn100%+12.0% | $379.30 bn100% | $359.24 bn100% | $331.50 bn100% | $331.23 bn100% | $344.09 bn100% | |
Liabilities plus equity. Must equal total assets. At Apple Inc., in Q1 26: $371.08 bn · Δ +12.0% (Q1 25). | ||||||
| $48.38 bn13.0%−30.9% | $45.19 bn11.9% | $76.44 bn21.3% | $71.23 bn21.5% | $70.02 bn21.1% | $66.50 bn19.3% | |
Debt left after subtracting cash in the bank. Negative means more money than debt. At Apple Inc., in Q1 26: $48.38 bn · Δ −30.9% (Q1 25). | ||||||
| $84.71 bn22.8%−13.7% | $90.51 bn23.9% | $112.38 bn31.3% | $101.70 bn30.7% | $98.19 bn29.6% | $96.80 bn28.1% | |
All borrowings, short and long term. At Apple Inc., in Q1 26: $84.71 bn · Δ −13.7% (Q1 25). | ||||||
| $9.47 bn2.6%+137% | −$4.26 bn-1.1% | −$17.67 bn-4.9% | −$18.63 bn-5.6% | −$25.90 bn-7.8% | −$11.13 bn-3.2% | |
The difference between what it collects and what it pays in the short term. At Apple Inc., in Q1 26: $9.47 bn · Δ +137% (Q1 25). | ||||||
| $191.20 bn51.5%+15.9% | $178.70 bn47.1% | $172.39 bn48.0% | $167.53 bn50.5% | $164.98 bn49.8% | $163.56 bn47.5% | |
The capital the business actually has at work. At Apple Inc., in Q1 26: $191.20 bn · Δ +15.9% (Q1 25). | ||||||
| 14.77 bn-−1.9% | 14.81 bn- | 15.00 bn- | 14.95 bn- | 15.06 bn- | 15.15 bn- | |
How many shares exist. If the number rises, each shareholder’s slice shrinks. At Apple Inc., in Q1 26: $14.77 bn · Δ −1.9% (Q1 25). | ||||||
| 2025Δ 2024 | 2024 | 2023 | 2022 | 2021 | 2020 | |
|---|---|---|---|---|---|---|
| $112.01 bn-+19.5% | $93.74 bn- | $97.00 bn- | $99.80 bn- | $94.68 bn- | $57.41 bn- | |
The profit left for shareholders after absolutely every expense. At Apple Inc., in 2025: $112.01 bn · Δ +19.5% (2024). | ||||||
| $11.70 bn-+2.2% | $11.45 bn- | $11.52 bn- | $11.10 bn- | $11.28 bn- | $11.06 bn- | |
The accounting wear on buildings and machinery. It lowers profit but takes no cash out. At Apple Inc., in 2025: $11.70 bn · Δ +2.2% (2024). | ||||||
| $12.86 bn-+10.1% | $11.69 bn- | $10.83 bn- | $9.04 bn- | $7.91 bn- | $6.83 bn- | |
Shares given to employees instead of money. No cash cost, but it dilutes shareholders. At Apple Inc., in 2025: $12.86 bn · Δ +10.1% (2024). | ||||||
| -- | -- | -- | $10.04 bn- | $2.99 bn- | $6.52 bn- | |
Adjustments that bring accounting profit closer to money collected. | ||||||
| −$25.00 bn-−785% | $3.65 bn- | −$6.58 bn- | $1.20 bn- | −$4.91 bn- | $5.69 bn- | |
Money tied up in or released from inventory, receivables and payables. At Apple Inc., in 2025: −$25.00 bn · Δ −785% (2024). | ||||||
| of which: receivables | −$6.68 bn-−29.9% | −$5.14 bn- | −$1.69 bn- | −$1.82 bn- | −$10.13 bn- | $6.92 bn- |
| of which: receivables, total | -- | -- | −$417.0 m- | −$9.34 bn- | −$14.03 bn- | $8.47 bn- |
| of which: inventory | $1.40 bn-+234% | −$1.05 bn- | −$1.62 bn- | $1.48 bn- | −$2.64 bn- | −$127.0 m- |
| of which: liabilities | -- | -- | -- | $9.93 bn- | $14.00 bn- | $4.85 bn- |
| of which: other changes | -- | -- | -- | −$8.39 bn- | −$6.15 bn- | $881.0 m- |
| Other operating flows | -- | -- | -- | −$6.02 bn- | −$6.37 bn- | −$7.51 bn- |
| Other non-cash items | −$89.0 m-+96.1% | −$2.27 bn- | −$2.23 bn- | $111.0 m- | −$147.0 m- | −$97.0 m- |
| $111.48 bn-−5.7% | $118.25 bn- | $110.54 bn- | $122.15 bn- | $104.04 bn- | $80.67 bn- | |
The money the business actually produced, before investment. At Apple Inc., in 2025: $111.48 bn · Δ −5.7% (2024). | ||||||
| $12.72 bn-+34.6% | $9.45 bn- | $10.96 bn- | $10.71 bn- | $11.09 bn- | $7.31 bn- | |
Money put into factories, machinery and equipment. At Apple Inc., in 2025: $12.72 bn · Δ +34.6% (2024). | ||||||
| $29.39 bn-+115% | $13.69 bn- | $16.00 bn- | −$9.56 bn- | −$14.55 bn- | −$4.29 bn- | |
Purchases and sales of financial holdings. At Apple Inc., in 2025: $29.39 bn · Δ +115% (2024). | ||||||
| Other investing flows | −$1.48 bn-−13.1% | −$1.31 bn- | $14.66 bn- | −$1.78 bn- | −$352.0 m- | −$2.32 bn- |
| $15.20 bn-+418% | $2.94 bn- | $3.71 bn- | −$22.35 bn- | −$14.55 bn- | −$4.29 bn- | |
The balance of investing cash. Negative means the company is building. At Apple Inc., in 2025: $15.20 bn · Δ +418% (2024). | ||||||
| −$90.71 bn-+4.5% | −$94.95 bn- | −$77.55 bn- | −$89.40 bn- | −$85.97 bn- | −$72.36 bn- | |
Shares bought back from the market or issued. At Apple Inc., in 2025: −$90.71 bn · Δ +4.5% (2024). | ||||||
| -- | -- | -- | -- | $1.11 bn- | $880.0 m- | |
Money raised by issuing new shares. | ||||||
| $15.42 bn-+1.2% | $15.23 bn- | $15.03 bn- | $14.84 bn- | $14.47 bn- | $14.08 bn- | |
Money given to shareholders as dividends. At Apple Inc., in 2025: $15.42 bn · Δ +1.2% (2024). | ||||||
| −$8.48 bn-−41.4% | −$6.00 bn- | −$9.90 bn- | −$123.0 m- | $12.67 bn- | $2.50 bn- | |
Loans taken minus loans repaid. At Apple Inc., in 2025: −$8.48 bn · Δ −41.4% (2024). | ||||||
| Other financing flows | −$6.07 bn-−4.6% | −$5.80 bn- | −$6.01 bn- | $3.04 bn- | $14.73 bn- | $11.37 bn- |
| −$120.69 bn-+1.1% | −$121.98 bn- | −$108.49 bn- | −$110.75 bn- | −$93.35 bn- | −$86.82 bn- | |
The balance of financing cash: loans, dividends, buybacks. At Apple Inc., in 2025: −$120.69 bn · Δ +1.1% (2024). | ||||||
| $5.99 bn-+855% | −$794.0 m- | $5.76 bn- | −$10.95 bn- | −$3.86 bn- | −$10.44 bn- | |
How much the cash in the bank rose or fell. At Apple Inc., in 2025: $5.99 bn · Δ +855% (2024). | ||||||
| Change in cash and equivalents | -- | -- | $5.76 bn- | −$10.95 bn- | −$3.86 bn- | −$10.44 bn- |
| $29.94 bn-−2.6% | $30.74 bn- | $24.98 bn- | $35.93 bn- | $39.79 bn- | $50.22 bn- | |
Cash in the bank at the start of the period. At Apple Inc., in 2025: $29.94 bn · Δ −2.6% (2024). | ||||||
| $35.93 bn-+20.0% | $29.94 bn- | $30.74 bn- | $24.98 bn- | $35.93 bn- | $39.79 bn- | |
Cash in the bank at the end of the period. At Apple Inc., in 2025: $35.93 bn · Δ +20.0% (2024). | ||||||
| $98.77 bn-−9.2% | $108.81 bn- | $99.58 bn- | $111.44 bn- | $92.95 bn- | $73.37 bn- | |
The money left after the business paid for its investments. Dividends and debt repayment come from here. At Apple Inc., in 2025: $98.77 bn · Δ −9.2% (2024). | ||||||
| Q1 26Δ Q1 25 | Q4 25 | Q3 25 | Q2 25 | Q1 25 | Q4 24 | |
|---|---|---|---|---|---|---|
| $29.58 bn-+19.4% | $42.10 bn- | $27.47 bn- | $23.43 bn- | $24.78 bn- | $36.33 bn- | |
The profit left for shareholders after absolutely every expense. At Apple Inc., in Q1 26: $29.58 bn · Δ +19.4% (Q1 25). | ||||||
| $3.44 bn-+29.2% | $3.21 bn- | $3.13 bn- | $2.83 bn- | $2.66 bn- | $3.08 bn- | |
The accounting wear on buildings and machinery. It lowers profit but takes no cash out. At Apple Inc., in Q1 26: $3.44 bn · Δ +29.2% (Q1 25). | ||||||
| $3.53 bn-+9.4% | $3.59 bn- | $3.18 bn- | $3.17 bn- | $3.23 bn- | $3.29 bn- | |
Shares given to employees instead of money. No cash cost, but it dilutes shareholders. At Apple Inc., in Q1 26: $3.53 bn · Δ +9.4% (Q1 25). | ||||||
| −$6.65 bn-−2.3% | $5.55 bn- | −$5.71 bn- | −$2.03 bn- | −$6.51 bn- | −$10.75 bn- | |
Money tied up in or released from inventory, receivables and payables. At Apple Inc., in Q1 26: −$6.65 bn · Δ −2.3% (Q1 25). | ||||||
| of which: receivables | $16.68 bn-+72.4% | $2.63 bn- | −$26.27 bn- | $2.80 bn- | $9.67 bn- | $6.76 bn- |
| of which: inventory | −$873.0 m-−236% | −$211.0 m- | $177.0 m- | $365.0 m- | $643.0 m- | $215.0 m- |
| Other non-cash items | −$1.19 bn-−472% | −$528.0 m- | $1.66 bn- | $469.0 m- | −$208.0 m- | −$2.01 bn- |
| $28.70 bn-+19.8% | $53.93 bn- | $29.73 bn- | $27.87 bn- | $23.95 bn- | $29.94 bn- | |
The money the business actually produced, before investment. At Apple Inc., in Q1 26: $28.70 bn · Δ +19.8% (Q1 25). | ||||||
| $1.97 bn-−35.8% | $2.37 bn- | $3.24 bn- | $3.46 bn- | $3.07 bn- | $2.94 bn- | |
Money put into factories, machinery and equipment. At Apple Inc., in Q1 26: $1.97 bn · Δ −35.8% (Q1 25). | ||||||
| −$2.77 bn-−195% | −$2.36 bn- | −$2.59 bn- | $5.07 bn- | $2.92 bn- | $9.79 bn- | |
Purchases and sales of financial holdings. At Apple Inc., in Q1 26: −$2.77 bn · Δ −195% (Q1 25). | ||||||
| Other investing flows | −$1.43 bn-−4,369% | −$154.0 m- | −$505.0 m- | −$340.0 m- | −$32.0 m- | −$603.0 m- |
| −$6.17 bn-−311% | −$4.89 bn- | −$2.59 bn- | $5.07 bn- | $2.92 bn- | $9.79 bn- | |
The balance of investing cash. Negative means the company is building. At Apple Inc., in Q1 26: −$6.17 bn · Δ −311% (Q1 25). | ||||||
| −$12.29 bn-+52.6% | −$24.70 bn- | −$20.13 bn- | −$21.08 bn- | −$25.90 bn- | −$23.61 bn- | |
Shares bought back from the market or issued. At Apple Inc., in Q1 26: −$12.29 bn · Δ +52.6% (Q1 25). | ||||||
| $3.82 bn-+1.7% | $3.92 bn- | $3.86 bn- | $3.95 bn- | $3.76 bn- | $3.86 bn- | |
Money given to shareholders as dividends. At Apple Inc., in Q1 26: $3.82 bn · Δ +1.7% (Q1 25). | ||||||
| −$5.75 bn-−689% | −$8.07 bn- | −$3.22 bn- | $2.71 bn- | $976.0 m- | −$8.95 bn- | |
Loans taken minus loans repaid. At Apple Inc., in Q1 26: −$5.75 bn · Δ −689% (Q1 25). | ||||||
| Other financing flows | −$418.0 m-−28.2% | −$2.96 bn- | −$265.0 m- | −$2.52 bn- | −$326.0 m- | −$2.96 bn- |
| −$22.28 bn-+23.2% | −$39.66 bn- | −$27.48 bn- | −$24.83 bn- | −$29.01 bn- | −$39.37 bn- | |
The balance of financing cash: loans, dividends, buybacks. At Apple Inc., in Q1 26: −$22.28 bn · Δ +23.2% (Q1 25). | ||||||
| $255.0 m-+112% | $9.38 bn- | −$335.0 m- | $8.11 bn- | −$2.14 bn- | $356.0 m- | |
How much the cash in the bank rose or fell. At Apple Inc., in Q1 26: $255.0 m · Δ +112% (Q1 25). | ||||||
| $45.32 bn-+49.6% | $35.93 bn- | $36.27 bn- | $28.16 bn- | $30.30 bn- | $29.94 bn- | |
Cash in the bank at the start of the period. At Apple Inc., in Q1 26: $45.32 bn · Δ +49.6% (Q1 25). | ||||||
| $45.57 bn-+61.8% | $45.32 bn- | $35.93 bn- | $36.27 bn- | $28.16 bn- | $30.30 bn- | |
Cash in the bank at the end of the period. At Apple Inc., in Q1 26: $45.57 bn · Δ +61.8% (Q1 25). | ||||||
| $26.73 bn-+28.0% | $51.55 bn- | $26.49 bn- | $24.41 bn- | $20.88 bn- | $27.00 bn- | |
The money left after the business paid for its investments. Dividends and debt repayment come from here. At Apple Inc., in Q1 26: $26.73 bn · Δ +28.0% (Q1 25). | ||||||
What analysts expect from the next report, how often Apple has beaten estimates and how the price moved after results.
Date not announced
The last announced date, July 30, 2026, has passed.
The results will cover the quarter ending June 30, 2026. Analysts have raised their earnings estimate over the last 90 days.
between $1.83 and $1.99
27 analysts
from $1.73 to $1.89
earnings per share, 42 analysts
Good sign
8 of 8 reports
Apple reported earnings above estimates in each of the last 8 quarters.
The average surprise was +4.4%. Last time, earnings per share came in at $2.01, against $1.94 expected.
How far earnings per share beat the estimate
Worth watching
-0.53%
On average, the stock fell the next day, even though results beat estimates.
It rose after 3 of the 8 reports. The market already expected good results, so beating estimates no longer moved the price.
+1.5%
On average, over the 5 days before. It rose in 5 of 8 quarters.
+1.9%
On average. It rose in 3 of 8 quarters. A few big jumps pull the average up.
+2.2%
On average. It rose in 4 of 8 quarters. It is not a pattern to rely on.
Analyst estimates from a third-party source. The reaction is the change in closing price on the day after the report. This is not investment advice.
What can go wrong
Risks in Apple Inc. (AAPL) stock: balance sheet strength, distance from financial distress, and behaviour in past crises. The low-risk score is 86.9 out of 100, in the upper end of the market.
Whether Apple can pay its debts from what it earns, and how far it is from financial distress.
Good sign
0.70× debt to EBITDA
Apple could repay all of its financial debt with about 8 months of operating profit.
Below 3× is considered comfortable. Apple does better than 62% of companies in its sector.
Balance sheet as of March 31, 2026
debt minus cash and investments
above 75 means no concern
Good sign
Very far
None of the bankruptcy models with a published threshold flags stress at Apple.
The Altman Z'' score is 5.55, above the 2.6 safety threshold. The probability of default from the Merton model is practically zero.
Statistical models that look for patterns linked to aggressive reporting. A flag means "worth a closer look", not "fraud".
Good sign
No serious flags
The models find no pattern of inflated earnings or massaged numbers at Apple.
Worth watching are the Montier score, at 3 out of 6, and dilution from shares granted to employees, at 3.1%, above the 2% threshold.
The Beneish, Montier and Sloan models are published in academic literature, and the thresholds are those from the original papers.
A statistical screening signal, not an accusation of fraud.
What happened to Apple stock when the market fell. This is not a forecast, it is what already happened.
Good sign
-31.4% largest drop
In both crises measured, Apple stock held up at least as well as the sector median.
The drop is measured from peak to trough, on the actual price at the time.
Better than 81% of the sector
Better than 84% of the sector
| Metric | Apple |
|---|---|
| COVID-19 crash (2020) | -31.4% |
| 2022 bear market (2022) | -28.3% |
| Share of market declines captured | 113% |
| Beta to the market | 1.13 |
| Recession resilience score | 71 out of 100 |
Worth watching
113%
When the market falls 10%, Apple stock falls by about 11.3% on average.
Above 100% means the stock amplifies the market's declines. Its beta of 1.13 says the same.
Real historical data, not a simulation. How a stock came through past crises does not guarantee how it will come through the next one.
The falls the price has been through, from a peak to the lowest point, and how long it took to recover.
From a peak to the lowest point after it, how long the fall lasted and how long the recovery took.
Measured on each day’s closing price, adjusted for splits, since 2010-01-04. Elsewhere on this page, drops are measured with dividends reinvested, which is why they can come out slightly smaller there.
What you get while you wait
How much Apple Inc pays in dividends, how secure it is, and what happens to the share count.
What you receive as a dividend for one Apple share, how often, and whether the payout is covered by earnings.
0.30% a year, at today's price
Apple paid $1.05 per share over the last 12 months, in 4 quarterly payments.
The Technology sector median is 1.29%. Apple puts more weight on buying back its shares than on the dividend.
Dividend per share, at each payment
a yield of 0.32%
4 times a year
Good sign
94 out of 100
Apple pays out only 12.1% of its earnings as a dividend, so it has plenty of room to keep it.
The sector median is 27.7%. The model sees no risk of the dividend being cut.
Worth watching
+5.0% a year
Over the past five years, the dividend per share has grown by an average of 5.0% a year.
That is slower than most companies in the sector. The latest increase, on May 11, 2026, was 3.8%.
| Ex-dividend date | Paid | Amount | Versus previous |
|---|---|---|---|
| May 11, 2026 | May 14, 2026 | $0.27 | +3.8% |
| February 9, 2026 | February 12, 2026 | $0.26 | 0.0% |
| November 10, 2025 | November 13, 2025 | $0.26 | 0.0% |
| August 11, 2025 | August 14, 2025 | $0.26 | 0.0% |
| May 12, 2025 | May 15, 2025 | $0.26 | +4.0% |
| February 10, 2025 | February 13, 2025 | $0.25 | 0.0% |
| November 8, 2024 | November 14, 2024 | $0.25 | 0.0% |
| August 12, 2024 | August 15, 2024 | $0.25 |
Past dividends do not guarantee future payments. Amounts are adjusted for stock splits.
Besides the dividend, a company also returns money to shareholders when it buys back its shares or pays down its debt.
Good sign
2.12% a year
Apple returned 2.12% of its market value to shareholders over the last 12 months.
Most of it comes from buybacks. The share count fell by 32% in 9 years, so each share gets a bigger slice of the profit.
What it is made of, over the last 12 months
How Apple used its money over the last 5 years
A negative total yield means the company raised capital, through borrowing or new shares, not that it took money from shareholders.
What has already happened, taken out of percentages and put into money.
$1,000 put in Apple Inc stock 10 years ago, with dividends reinvested, would have grown to $15,463, a return of 31.50% a year. On the share price alone, without dividends, it would have been $13,262. Type your own amount and everything recalculates.
These figures have already happened and are not an estimate for what comes next. Dividends are reinvested in the same stock, and the amounts are in the currency the stock trades in, before tax and fees.
In a split, each share is divided into several. The price falls in the same proportion, and the value you hold stays the same.
5 splits
The latest split was on August 31, 2020, 4-for-1.
One Apple share bought before June 16, 1987 has become 224 shares after all the splits.
Who owns it and what they do with it
Who stands behind Apple Inc shares, what they buy and sell, and who bets against them.
How much of the company is held by funds and institutions, who the largest shareholders are, and whether they are adding to or cutting their stakes.
65.7% held by institutions
Funds and institutions hold 65.7% of Apple shares, and management and employees hold 1.6%.
The five largest shareholders hold 31.3% together. The largest, Vanguard Group Inc, owns 9.7%. All five are passive funds, which buy the stock because it is in an index, not because they hold a view on it.
Good sign
24 of 40 bought
Of the 40 large shareholders on file, 24 added to their stake and 13 cut it.
The data comes from quarterly filings, the latest up to May 31, 2026.
3 left their stake unchanged.
8 sold
The list covers the largest reported shareholders, not the whole shareholder base, so the stakes do not add up to 100%.
Investors who expect the price to fall sell borrowed shares, planning to buy them back cheaper. The more of them there are, the bigger the bet on a decline.
Good sign
0.96% of the free float
Only 0.96% of the Apple shares in the free float are sold short, or 140.5 million shares.
It would take 2.1 days of normal trading for all positions to be closed, so the risk of a short squeeze is low.
Short positions are reported twice a month, so this figure is older than the price on the page. Latest report: July 16, 2026.
When a stock joins a major index, the funds that track that index buy it automatically. The more funds hold it, the steadier the demand for the stock.
4 indices
Apple is part of the S&P 500, Dow Jones Industrial Average, NASDAQ Composite and NASDAQ 100.
Its largest weight is in the S&P 500, where it makes up 6.71% of the index.
14 ETFs
Its largest weight is in the Vanguard Growth ETF, where it makes up 11.53% of the fund.
The weight shows how much the stock counts for in each fund, not how much of the company the fund owns.
Where it stands against the rest
A number on its own says nothing. Here Apple Inc is placed next to its sector, its industry and the market, so every figure gets a position.
Apple belongs to the Technology sector, in the Consumer Electronics industry. Each metric is shown next to the median of companies in the sector and the industry.
How Apple compares with its sector.
Where the company ranks among its sector peers on every metric, from 0 to 100.
Takes 30 seconds. No card needed.
Two different lists: stocks with a profile similar to Apple, whatever their business, and companies that do the same thing, in the same industry.
90.0% similar to Visa Inc. Class A
The closest in profile to Apple are Visa Inc. Class A, Mastercard Inc and Procter & Gamble Company.
Similarity comes from exposure to the same style factors, such as size, quality or volatility, not from the line of business. That is why companies from other sectors also appear. This is not a recommendation.
5 companies in the Consumer Electronics industry
The closest in size is Sony Group Corp.
The list is sorted by company size, but market value is not shown: it comes in each market's own currency, so the figures cannot be compared.
How the price moves
So far this has been about the company. From here on it is about the share: how much it swings, how deep it fell, and whether the move was worth the risk.
How much Apple's share price swings, how it moves against the market and how deep its declines have been.
24.85% volatility over the past year
Over the past year, Apple stock had annualized volatility of 24.85%, and 26.49% over three years.
A beta of 1.13 shows how the stock moves against the market: when the market moves 10%, Apple has moved 11.3% on average.
How much the price moved day to day, over the last 90 sessions
On 16 of 90 days, the price moved by more than 2%. Largest one-day drop: -7.35%, largest rise: +4.84%.
When the market moves 10%, the stock moves on average
-43.80% largest decline
Apple stock's largest decline was 43.80%, and getting back to the previous peak took 451 days.
The price is at its peak right now: it is not below the highest price of the past year.
Volatility is calculated from daily prices, over the last year and the last three years. Beta compares the stock's moves with the market's over the last five years; one-year beta uses only the last twelve months. These measure the past, they are not forecasts. The histogram uses daily closing prices from the last three months.
The same gain earned with wide or narrow swings is not worth the same. The figures below divide the return by the risk it was earned with.
Good sign
1.78 Sharpe ratio over one year
Yes. With a +34.45% return over 12 months and a Sharpe ratio of 1.78, Apple stock paid well for the risk taken.
Over three years, the Sharpe ratio is 0.65, so over the longer term the risk was paid less well than in the past year.
Each one relates the gain to a form of risk: Sharpe to total swings, Sortino only to the downside, Omega weighs gains against losses, Calmar uses the deepest fall, Treynor market risk. Thresholds used: Sharpe and Sortino above 1 good, 0 to 1 moderate, below 0 weak; Omega above 1 good, below 1 weak; Calmar above 0.5 good, 0 to 0.5 moderate, below 0 weak. Treynor has no general threshold, so we show it without a verdict. The words next to the figures are states with established names, not recommendations: “oversold” does not mean “worth buying”. Verdicts appear only on the risk ratios, where there is a clear direction of better.
Where Apple's share price stands against its averages and how stretched the recent move is.
4 of 4 trend signals pointing up
Yes. Apple's share price is above its 200-day average, and the 50-day average is above the 200-day one.
The price over the last 91 sessions, with the 50-day average. The dashed line marks today's level of the 200-day average.
68.78 14-day RSI
Not yet. An RSI of 68.78 is close to the 70 threshold, above which Apple stock would be considered overbought.
Trend strength (ADX) is 24.16, between 20 and 25: the move has a direction, but a weak one.
The thresholds marked on the scales are the usual ones in technical analysis: 30 and 70 for RSI, ±100 for CCI, 0 and 1 for the Bollinger band, 20 and 25 for trend strength. They are widely used conventions, not rules. The words next to the figures are states with established names, not recommendations: “oversold” does not mean “worth buying”. Verdicts appear only on the risk ratios, where there is a clear direction of better.
Each row is an investing style. The more checks Apple passes for a style, the better it suits people who invest that way. There is no right style.
Worth watching
20 of 29 checks passed
Apple best suits investors looking for a high-quality business and least suits those looking for a low price.
A failed check is not a flaw in itself: a growth company fails almost everything to do with value, and that is normal. What matters is the pattern, where it passes and where it fails, not the count on its own.
6 of 6
0 of 5
In short
Short answers to the questions investors ask most about Apple, with figures as of October 23, 2026.
At the close on October 23, 2026, one Apple share cost $347.73. The price is at its 52-week high; the low over the period was $200.70. Compared with a year ago, the stock is up 56.6%.
See the full analysisYes, Apple pays a quarterly dividend: $1.05 per share over the last 12 months, a yield of 0.30% at today's price. The 0.30% yield is below the Technology sector median of 1.29%. It pays out 12.1% of its earnings as dividends. Apple has raised its dividend for 12 years in a row. The latest payment was $0.27 per share, with an ex-dividend date of May 11, 2026.
See the full analysisAt today's price, Apple shares trade at 39.4 times earnings (price-to-earnings ratio), compared with a median of 27.5 in the Technology sector. Investors are paying a 43% premium over the typical company in the sector, a sign they expect more from it than from the sector. Relative to sales, the stock trades at 10.9 times annual revenue, compared with 3.1 in the sector.
See the full analysisYes. Apple keeps 27.2% of its revenue as net profit (net margin). Its return on invested capital (ROIC) is 65.0%.
See the full analysisIn its latest fiscal year, Apple grew revenue by 6.4% compared with 2024. Net income rose 19.5%. Over the past 5 years, revenue has grown by an average of 8.7% a year. Earnings per share have grown by an average of 17.9% a year over the same period.
See the full analysisThe average 12-month analyst price target for Apple shares is $316.76. The target is 3.3% below today's price. The estimate comes from 48 analysts, not from our analysis, and their average recommendation is “buy”, at 4.04 out of 5.
See the full analysisApple has not yet announced the date of its next earnings report. Over the last 8 quarters, Apple beat earnings estimates every time.
See the full analysisApple carries $99.35 bn in financial debt, or 0.70 times its annual operating profit (EBITDA). That is below the sector median of 1.36, so the debt load is light for its industry. Cash and short-term investments of $54.70 bn cover 55% of that debt. Its Altman Z-score puts it in the safe zone, far from bankruptcy risk.
See the full analysisApple shares trade on the Nasdaq in New York under the ticker AAPL, in US dollars. You buy them through a broker with access to this exchange: search for the ticker AAPL or the ISIN US0378331005 and place an order. Brokers with access to this exchange, from our comparison: eToro, Trading212 and XTB. AAPL trades Monday to Friday, from 9:30 to 16:00 New York time. Many brokers also offer fractional Apple shares, so you don't need $347.73 to get started. Because Apple is a US company, investors outside the US fill in form W-8BEN once, so the broker can apply their country's tax-treaty rate to US withholding on its dividends instead of the standard 30%.
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Apple shares have a beta of 1.13, so the stock has moved roughly in line with the market: when the market moved 10%, it moved 11.3% on average. Its largest drop from a peak was 43.8%, and the recovery took 451 days. Volatility over the past year is 24.8%.
See the full analysisLong term, it is trending up: Apple shares trade 19.9% above their 200-day average. The 50-day average is above the 200-day average, a sign the rise has lasted for several months.
See the full analysisAnyone who bought Apple shares 10 years ago has a total gain of 1,446% today, with dividends reinvested, or 31.5% a year. Over the past year, the gain was 67.0%.
See the full analysisThis information is educational and is not investment advice. Figures update together with the data on this page.
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